Episode 27 - Serving the Heroes Who Served (and Why Dogs are Awesome) - Marshall Morris

This conversation explores the work of Marshall Morris and his company, Home Life Media, which focuses on health and wellness through pets. They have a specific program called the Hero Company that provides service dogs to veterans with PTSD. The service dogs are trained to help veterans break cycles of anxiety and provide companionship. The conversation highlights the importance of community and support for veterans, as well as the need for organizations to bridge the gap in providing resources and assistance. It also emphasizes the role of individuals in supporting veterans through intentional choices and supporting veteran-owned businesses. This conversation highlights the importance of powerful fathers and their role in their children's lives. It emphasizes the need for fathers to teach their kids to be better humans and to show up consistently. Spending quality time together and transitioning to a peer relationship as children grow older are also discussed. The impact of fathers in the home is recognized, and the importance of leading by example is emphasized. Being a launching pad and home base for children is crucial, as is setting an example of a healthy relationship. The conversation concludes with the idea of learning from failures and supporting each other.

Takeaways

• Powerful fathers play a crucial role in their children's lives.
• Fathers should teach their kids to be better humans and show up consistently.
• Spending quality time together and transitioning to a peer relationship are important as children grow older.
• Fathers have a significant impact on the trajectory of their households.
• Leading by example and being a launching pad and home base for children are essential.
• Learning from failures and supporting each other is key.

Chapters

00:00 Introduction and Background

02:12 Home Life Media and Mission

05:04 The Hero Company and Service Dogs

08:07 Training and Impact of Service Dogs

12:10 Matching Dogs to Veterans

15:37 The Need for Community and Support

21:02 Collaboration with Other Organizations

25:39 Transitioning from Military Service

29:44 Supporting Veterans as Individuals

01:07:40 The Importance of Powerful Fathers

01:08:22 Teaching Kids to be Better Humans

01:09:18 Showing Up as a Dad

01:10:46 Spending Time Together

01:11:17 Transitioning to a Peer Relationship

01:12:15 The Impact of Fathers in the Home

01:13:11 Leading by Example

01:13:47 Being a Launching Pad and Home Base

01:14:16 The Example of a Healthy Relationship

01:15:44 Learning and Moving Forward

01:16:20 Supporting Each Other

About Marshall:

He's the co-founder of HomeLife Media - a portfolio of eCommerce and media brands that focus on people and the pets we love. We've donated over $1M+ for Veterans with PTSD, provided over 30,000,000 meals for shelter pets, and are super proud of being an Inc 500 and Inc 5000 company.

The Hero Company creates jewelry, apparel and everyday carry gear to raise money for Veterans with PTSD. (Veteran Owned)

https://www.homelifemedia.com/
https://theherocompany.co/

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Transcript

0:00
Welcome to maxed out man helping you
0:06
become the man you were made to be hey guys it's Kevin Davis from the
0:11
maximum podcast it's episode number 27 I'm here today with Marshall Morris I'm
0:17
super excited to have him on board I've been following some of what he's done for a while I want to go through a
0:22
little bit of his bio I don't normally do you know an extensive bio but this this stuff is kind of cool he's the
0:28
co-founder of home life media a portfolio of e-commerce and media brands that focus on people and the pets we
0:34
love uh they've donated over a million dollars for veterans uh and that number
0:39
may have grown since I grabbed this bio off of LinkedIn uh for veterans with PTSD provided and provided for 30
0:46
million meals for shelter pets and are super proud of being an Inc 500 and an
0:52
ink 5000 company uh I mean I was just talking to a friend of mine who actually
0:57
I just recorded a podcast with him for another for a different podcast I was like I'm so excited to talk to this guy
1:03
uh I I am not a veteran have never been in the military but I have a huge respect for it we're a
1:09
family of First Responders my daughter's a paramedic in in Atlanta father-in-law was a was a fireman and so like you have
1:16
the veterans thing that I'm super in love with and then dogs you know like
1:23
how do you go how do you go wrong with those things right so yeah hey so thanks for coming on board hey tell me what you
1:30
do I mean you're this is extensive so if this takes 15 20 minutes to talk about it you know go for it I'm super
1:35
interested in what you got going on yeah so I think uh really if I had to
1:42
like generalize get um we're really healthy wellness company at our core so
1:50
um we actually are really our focus is to is the how the wildlands of people but we do it a lot of times through pets
1:57
okay if that makes sense yeah and so like um the it was really born at the
2:03
community uh people wanted Solutions and we always felt like we've always felt
2:09
frustrated um I think if you think about like when you get a product or service and and you just want something more we saw a lot of
2:15
that in the pet market so we decided that we're gonna start building products there but we've always had a heart
2:20
through mission and since day one so we knew that no matter what a business operating
2:26
has a power that unlike other things where it can really create change in the world
2:32
um in your circle of influence right so um we start at the beginning really where hey let's solve problems uh in Pet
2:38
Health Wellness um but basically helping your pets longer like can we do that right uh and
2:44
we felt like we could so we started building stuff there products and services and supplements
2:49
um and then during that process kind of the the what things have come out of that one of them is our veteran program
2:55
which has been an incredible journey um we've we saw earlier we saw the
3:01
impact that a veteran has with PTSD when they get a an animal like a service
3:06
animal and like that is the closest thing to a miracle
3:11
that I've ever seen like it just is get it's it's Legacy it's changing their lives their Inner Circle lives their
3:17
family right their kids generation uh and so we're like well we're already at base and Veteran if we could help
3:25
thems dies look we're gonna do it so we kind of we build a mission out of that and that's absolutely taken off so
3:32
um for for us like I said well anything in how the wellness really is our Focus um we're getting started at pets but we
3:39
also look at like the end user too like are we able to make their quality life better because they're supporting Health Wellness of pets
3:46
um in the veterans it's you know it's like a no-brainer I mean we get to help guys to serve us and um it's an honor to
3:52
be able to do that and so you do that through so I've got let's see I grabbed my paracord bracelet
4:00
from hero company I actually just ordered one of uh one of the more link based ones too that should be coming
4:07
yeah now so what does the hero company site do I mean I'm I'm interested in everything but just because I'm I
4:13
brought that up tell me uh more about that company and what that does in particular yeah so so we learned so the Genesis
4:21
that company came around the fact that most veterans like a lot of after like um kind of the last 20 years of like War
4:28
right um we have a lot of veterans still owned with some level of PTSD like it's
4:34
documents and we saw that uh the training for
4:39
these dogs like some veterans they have extreme cases where the the training that they need the dog might need to be
4:44
trained for like three years oh wow um these this isn't a funded program like the VA just started so you can try and
4:51
figure this out but like they're on their own so um yeah because it's not like VA is not widely known for excellent care and
4:58
forward thinking right like it's like the DNB yeah that's right yeah and then
5:04
this is a whole other thing I mean this is like not even people's subset of that right um and what we found really is these
5:11
guys think about it buddy that's it they need a battle buddy they need they need a purpose and so sometimes
5:16
um they come home and they need something to help them daily with purpose in a different way and uh so we
5:24
said okay how do we do what do we do like we got to do something like we saw the impact we're like okay these guys they can't afford 30 40 50 Grand symbol
5:31
then um or you know these things and so it's like but there's so many that need so we said all right well we're going to
5:37
build products that are more tactical or everyday carry or military related and we're going to sell them and we're going
5:43
to use that as a way to fund this program okay and so paracord is you know it was an all-purpose tool and we felt
5:49
like hey let's build some character jewelry and basically men's bracelets right to start uh and but more
5:55
importantly like yeah you're getting a paragraph bracelet and you know you do the best to create a great product but more importantly like look what we could
6:00
do together that was really the mission um they need it and we're gonna step into it someone's got to do it um and
6:06
we're going to be the ones that lead and so we lost that and so we start paracore basically bracelets right so essentially
6:12
for men um and that was five or six years ago uh and since then we've added a lot of
6:19
other things uh and the support's incredible so we really we see ourselves as a uh
6:25
really the tip of the spear so like they they you know they service overseas and we're trying to serve them here at home
6:30
so so we have uh we look which really more of an apparel company in a way right we do
6:36
um men's paracord bracelets who do kind of like uh more like what I consider micro jewelry style
6:43
um bracelets yeah things that men can wear because we're demonstrating support for bedrooms every time we wear one so yeah it's it's like your part you get
6:50
something that you enjoy it's cool and then in addition we're really helping veterans they need the help there's nowhere else they're gonna get it so
6:57
yeah because they have like this one in particular as an American flag on it it has never forget never forgotten on
7:03
there and it's kind of a paracord and it's you know it's a it's a I mean it's a big bracelet I wear a big watch so
7:08
it's you know it's it matches that but it's it's definitely it's got kind of a masculine feel to it because there's
7:14
something about jewelry and men that like has to be done a certain certain
7:19
way right like it has to be like cool and that's where like you said it's kind of that biker yeah a little bit of that
7:25
back your biker feel to it yeah yeah it's like the word jewelry
7:30
even in the context I met is the hardware to you but it
7:35
so so we we will we think about it it's more like we use the word of parallel and alsoever to carry because we're
7:41
gonna have we really got wallet soon some some wallets we've designed and how things like that look we're gonna expand
7:46
the light um because we can if we can do more we're gonna do it and so um but that
7:52
brand itself is called the Euro company she mentioned it so from that the the one thing that has been the most
7:58
surprising about that is the amount of need we saw a need in our circles we saw a lead with veterans when we because
8:04
you're you're a veteran yourself you're you're a veteran yourself correct right right okay and so uh and and so
8:11
from that right like we said there's an EU we know nothing to eat but like the uh in pouring of supports has been
8:19
unlike anything I've ever experienced um it was it's like you real so many
8:25
people were really almost crying in silence needy help you know at the kitchen the
8:33
kitchen table you know needs like they're just I don't mean we help and then for us stab and say hey like let's
8:39
let we're partnering with you let's do something together the end the inbound has been incredible I've never seen
8:44
anything like it um and so it's really exciting to be a part of that to be able to bring that change you're really help
8:49
those guys who really don't have any other options right A lot of times we're isolated and there's men that's that's a
8:55
dark place to be right other misunderstood or under people don't know how to manage that people don't who
9:01
haven't experience that don't understand like what you're going through in your mind it's all internal right
9:08
um wives know what's the difference like one of the biggest things that hit me is
9:14
we were interviewing about that they got a service dog and um his wife said like we can't go to Home Depot like we can't
9:20
like it's not like we used to go these projects around the house on the weekends you know these kind of things you do with your family uh it is like he
9:27
he just he gets really anxious around people like it's just he has this like keep building this this kind of
9:32
fight-or-flight mentality over his knees uh where he was always on always right you're always all alert like you could
9:37
die so you're always on and it's hard to downshift from that if you're experiencing that for a long period of
9:44
time and so he's just very so she's like but now we have a dog it's like the craziest thing it's we we do this like
9:50
we do the little stuff like we go out to eat like Pew you take that for granted right or like just walking down the aisle Home Depot you take that for
9:56
granted but these guys are they're stuck right um and so this keeps them
10:03
um it gives them a place but it's also a family and the the live stories are always the ones for me that are the most
10:09
like uh just they hit you so hard because uh they're in the middle like they didn't sign up for it necessarily
10:16
uh but they're in the middle supporting it trying to figure out how to help and we get introduced to element it you know
10:22
AKA Pat literally a dog and it brings their whole world back together and it's
10:28
just a powerful thing so um it's been exciting to be part of that and um it's it's that brand itself has
10:35
been growing tremendously uh and I'm excited for that because there's so much need
10:40
and what is the like is it just a because I don't you know we have three dachshunds which are the I always call
10:46
them the best worst dogs um yeah you can you can ever own I had a kick usually my 15 year old Dachshund is
10:54
you know he's old and he's usually in here when I'm recording but he got to be a pain in the ass this morning so I
11:00
kicked him out because he was you know wanting to get in want to get out anyway so like so I understand that calming
11:06
effect but what's the kind of the mental Dynamic that these service dogs do
11:12
because I you know obviously they're like situational awareness going to Home Depot and there's people everywhere and
11:18
there's Corners here and you can see up at the top you know is there a sniper up there or whatever I'm assuming that
11:23
that's like that situation I'll learn this on overdrive what is it that the dogs are doing
11:28
um to kind of help ease that a little bit yeah you'd be it's it's incredible so
11:35
there's different levels of trauma right so like when you have some people like there's dogs that that will
11:41
um they're trained to like um things like turn the lights on like you know or like especially if they have
11:47
their wounded so if they lost the leg or there's some some physical imperative like the dogs will actually kill that
11:53
Gap so it could be literally picking up Keys um but the biggest thing I've seen the most powerful is actually how they break
11:59
Cycles So like um a lot of times what will happen is Veterans tend to that whether the more
12:05
extreme cases tend to have some kind of um body uh language that shows that are
12:11
kind of going in their heads a little bit like like literally they're just kind of they feel like they're overwhelmed it's really that like it's
12:16
overwhelmed and there'll be a signal so some veterans will grab their face right some like it depends the dogs are
12:22
actually specifically trained for that that are in for that specific use so like well for an example like so we had
12:29
one women with the guys uh he he would just how I get overwhelmed and he would drop face and just natural Timothy to
12:35
grab his face and that was a time where he was really feeling overloaded overwhelmed that they trained the dog to
12:41
notice that and catch it and start licking him literally licking his face like bringing him out in this place and
12:47
so like that's that happens quite a bit where it's like okay where because they're they're trained very
12:52
specifically with veterans a lot like a lot of the dogs some of them actually have more companion which still serves a
12:58
great purpose some of them are trained to like the umpty like picking up tissues out of a box or turning lights
13:03
on or picking up keys or opening the fridge like things like that so but the the way that they break
13:09
Cycles is their their presence that like if the veteran has to have their mind on the dog always right like when you have
13:16
a dog as you know you think it came up like where are they at were they doing it gives you kind of something they're wrong right so you have you're already
13:22
thinking about your ballot buddy right um and then when you're when you're you have someone there you know the dogs can
13:28
help you react better like you're honestly training yourself to react to normal civilian life right so
13:33
um it's breaking patterns keeping them from really almost going into you call it episodes but it's really more just
13:40
like they get lost in their mind they get overwhelmed um you know and and again their their
13:45
mind is trying to juggle between like hey you you were over here this decision is life or death but here it's not the
13:51
same thing but like where am I you know where does this where how do I reconcile this right so the dogs will break them
13:57
out of that um however they do it but they they're specific a lot of times for veterans so so like literally their
14:02
trades on their habits their trade on what habits they they need that to reinforce too so like the veteran needs
14:09
to get out of beds the veterans like sometimes like one of the cases was just depression you know just like I
14:15
reconciled the new this world and the dog would actually get them out of bed like literally let's go let's go let's
14:21
go and so it's pretty incredible um dogs are an amazing beings that they
14:26
can be trained to that level so it it you can so the gamut really it's
14:32
like there's so many things but it's really specific to better and that's what makes it so powerful it's not
14:37
um like a one size fits all it's literally like where where's the need you know where's their greatest need and then you train that dog into that uh and
14:46
it it radically changes them I mean the dog as we know they they're faithful like they'll show them every day they
14:52
can right to like help so it's the perfect uh companion perfect tools for veteran
14:58
um to really break through those moments and also like really change their life kind of come back to a new level whatever that looks like
15:04
yeah that's I mean that's pretty amazing I mean I so and there are they you know typically we see like battled like you
15:12
know army dogs or malamois German Shepherds those kind of things I assume
15:17
that those are that's part of the program but there are are they also using kind of lots of different breeds and rescues and and that kind of thing
15:25
yeah that's the cool thing is like so you it really comes down to this this is a whole fascinating sector
15:30
that I've learned soon because um there there are energy levels of a
15:36
component of that and the ability and better so mad was for example high high energy High Drive High reward a lot of
15:43
veterans just not that's not their lifestyle right some addition that stops so the the trainers do this like when
15:52
you're dealing with like a better with a specific case they literally will pick
15:57
the pup depending on how it reacts to certain stimulus like I've learned so like they'll take the puppy and they'll
16:04
turn it upside down and the way the dog responds gives them an idea of how their neatening wire to handle stress okay
16:10
things like that or they'll put the dog alone and they'll say does the dog sit there and wait or does the dog just race
16:16
off or does duck follow its notes and so there's all these things just so like actually finding the right animal for
16:21
veteran especially when you're doing a lot of training like you know years of training is a science like there there's
16:28
the trainers who are doing this are really understanding that how the breeds are they operate itself you get a lot of
16:34
labs in that process just because they tend to be kind of like more calm dogs usually and then also but the the
16:41
reality though is that like there's a lot of energy battle buddy so they're they're ptse may not be like an extreme
16:48
level but they really just need a companion and then you find you can figure out works you can they sometimes
16:53
they'll have a dog but they can start working and training against and purpose to that sometimes they can bring a dog into they can rescue a dog right and
16:59
then that becomes part of the routine um so it depends so it's again it's it's all depends on the veteran but the ones
17:05
that are trained specifically for veterans they go through a pretty rigorous process um starting from how they respond as a
17:12
puppy and then they're then they have to graduate like some dogs will get into a couple years they're like all right well that's not going to work for that
17:18
veteran it'll work for another veteran right because of like they have two higher energy driving right or you know
17:24
they're they're more stubborn which is just something innate part of that in some animals right so it's a whole
17:29
process but you're really just trying to fit pieces together knowing that some other rooms can manage that some need more you know more like Palmer dog
17:37
that's a lot more responsive than those kind of things so the breed is all across the board they tend to be bigger
17:42
dogs by Nature right because of presence and space especially when you're in
17:48
public places right like like a little dog has a different presence than a bigger dogs they tend to be medium to
17:53
large dogs so they Lin they lend those breeds you know so the glax and gsds and
17:59
yeah those those breeds seem to be more compliant like I you know I don't think
18:05
there are a lot of dogs in this program I mean we you know we that we've now on our we have three currently we had one
18:11
that died so we've had four dachshunds dachshunds and honestly one of them is more like a lab like he's he's he's
18:18
freaking like muscular and he's he's very compliant wants to do what you want
18:24
then you know and then the female that we have literally will just you can see her thinking about whether or not she
18:30
wants to entertain whatever it whatever it is that you just asked her to yeah like she's she's literally is like
18:37
deciding if it's a if it's in her best interest to do what you want to do but
18:42
like even temperament is weird because like the the boy dog that I was that's more compliant if you try to turn him
18:47
upside down he freaks out like he hates it yeah but the female if you hold her
18:53
like a baby there is like something that happens to her where she almost like half dies like she literally energetic
19:00
yeah she goes kind of catatonic and all that so you know I don't think dachshunds would make a very good very
19:07
good animal for this for this particular thing just because they're kind of a pain in the ass but yeah yeah yeah and I
19:14
and again it I I think that we're seeing a program again most uh but some some
19:19
others will have their own dogs but they tend to I would say most cases you're looking at kind of medium large dog and
19:26
then your certain reasons better to that um depending on energy levels and things
19:31
like that but there's also this whole like if you have a service dog that performs really well they may carry that
19:37
genetic into the next right on purpose yeah right so there's a so because they tend to feel like they can predict more
19:43
of the temperament genetically um because you have an environmental Factor but she also genetic Factor right
19:49
yeah so you can you can definitely put those put those traits in and and I mean again that's one of the reasons why a
19:55
malmois or something like that who is very com that's why they make great combat dogs right I was watching a video
20:01
yesterday of you know the malmos got his goggles on he's literally weaving in and
20:06
out as the as the soldier is firing you know is in four or whatever like he's
20:12
like that's those kind of I love watching those things because those dogs are just so freaking cool
20:18
um but like that's not an energy level you want if if the if the veteran is trying to get over that part of his you
20:26
know existence in training because then that that brings all that together so I'm sure a more calm dog you guys do you
20:32
guys work with so are you working with like a third party and you guys are kind of primary primarily the the donor in
20:40
this in this case or how does how does that like are you interviewing people how is that working
20:46
that's a great question so what we what we've learned is there's incredible people at the operating level and so we
20:53
don't we're not we're not in the process of being taking veterans and dogs putting together like internally and out
20:59
so we're really raising funds and then deploying that strategically to organizations you can then do that like
21:05
there's people who who like I said they spent you know 30 years doing this right right and so like for me to figure that
21:11
out like it doesn't make sense like let's see guys help now with someone who's already doing it right so like we'll use so for them it's like finding
21:17
these organizations so we work with a ton um and then they're getting grants and things like that to help fund those
21:22
several stocks veterans that we're also working on some kind of online training too where it's like because like the the
21:28
sad thing is like the weight so the Level Training will dictate how long it takes the dog to get ready for a veteran
21:35
right so like some veterans three years some some veterans in six months right the waitlists are just ridiculously long
21:42
there's hundreds of people like this and so where would we have to fill that Gap too and so one thing we're working on is
21:48
like the online programs so kind of while veterans are waiting if they need a higher level
21:54
dog for trauma they can at least start the process with their own dog or adopt without them kind of start building that
21:59
just start something like we found that getting them started somewhere is really really important so like we're trying to
22:04
bridge that Gap uh and so we'll have on like horses doing things like that so they can do that um but I think it's just it's active
22:11
like these like I think that's the big thing is keeping these guys active and um and then the second thing is we're
22:17
trying to develop really a a place like a community because we know men in
22:22
isolation and that's a very hard place to be it's a very dark place for a lot of guys let me get in their heads and that's only down to their own you know
22:29
so like we see that a lot so try one of the things one of our missions really trying to figure out how to connect
22:34
these guys is it events like there's a lot of really great positive things for guys to get together and we'll do something fun you know I mean there's a
22:40
lot of guys who are donating their time hey come out let's go hunting like things like that so uh there's a lot of
22:46
those things that happen so for like for us we're very limited we were just doing it ourselves for us it would help us to
22:52
be better if it's possible so we're we finalized organization uh and then they're able to execute way better than
22:58
you know we could internally that's that's awesome I uh a buddy of mine works with a group called
23:04
irreverent Warriors and they yeah you know they got their little silky
23:09
marches yeah so my a friend of a friend of mine is the guy that in actually I've known him for quite some time he's he's the guy that kind of started all that
23:16
stuff and so we've got one locally here in Montana that that's a really fun good buddy of mine but yeah doing the rocks
23:22
and and they wear these little those like you said the silkies they've got those little I mean honestly men should
23:28
not wear those shorts but like dude it's that's your thing and that's kind of the the identified thing right yeah it's
23:36
like something like the the fun part is like there is um people it I I think it's a it breaks
23:44
down barrier pretty quickly you know like people are just it's already light showing yeah like it's fun
23:49
um I think I think that's and then so I mean if you look at those marches too it's incredible because you have a mass
23:55
amount of diversity right um and I think that's really the really cool thing is like they're all soldiers
24:01
you know so like um you you break down the barrier you give them a purpose you give them something a community and and I really
24:07
think there's so much great benefit from that from people who understands like your experiences right
24:13
um because I think that's what's missing a lot of times in isolation people just don't understand it's hard to explain
24:18
but people who do understand get it yeah right and then there's that community that can happen yeah you have to have a
24:25
shared experience I think and I think military service especially if you're if you're actually been in you know a
24:31
wartime scenario and those kind of things I think that's something that you know that very few people understand
24:37
that and obviously if you haven't done it you can't really understand so you're missing the vocabulary you're missing
24:44
you know that level of camaraderie and and all that so having those guys do is it have you found well you know we're
24:50
talking about men in isolation and it seems like in talking to these guys that they have that camaraderie but they tend
24:56
to isolate themselves when they get back so they need like some outside force to
25:02
kind of push them towards that reconnection yeah I know it and it's it is I think
25:08
because everyone kind of goes back to their own place and we're not like you're just not as connected you know
25:14
like you're you're you know you're you're living 24 hours a day with a group of people and then you're not you
25:20
know and so there's definitely that there's this kind of getting readjusted to where you are but
25:28
I I just think a couple things that I've learned doing this one is I think just by nature men tend to self-isolate
25:35
um in in general um and and that's probably a broad stroke but that's the guys that I that I
25:40
deal with um it is their wives tend to be the ones who do a lot of nudging or there's no
25:47
significant other tends to be once like you see a lot of that like hey we need to because they're they're seeing the
25:52
impact right um there's a lot of guys who just don't want to for help you know they're like just you know they don't want to man man
25:59
up Soldier up whatever right yeah yeah like like what's wrong with you kind of thing and it's like nothing it's like
26:05
you're processing this like you know like let's get with people who have processed and are processing it and
26:12
let's you know so I think just I think it's part of inherently in and again there's women that have the same thing
26:17
too we have actually a lot of women that reach out as well it's both right so it's not just guys it's women but it tends to be that
26:23
um it might be kind of a military ask thing like hey you know because then you don't have time to like stop you know
26:29
what I mean it's like let's go let's go um so there's just a lot of readjusting that has to happen and um we see a lot
26:37
of isolation um the other on Instagram I had a wife reach out to me and this is
26:44
like really caught me off guard she said hey um I have someone send you and I was like okay what is it she's like with my
26:49
husband's suicide note and I was like this is instantly I'm just like I don't even know how to process this right yeah
26:54
he's like I think we need I think you need to read it and and I was like oh my gosh all right
27:00
so when I read it that struck me because he wrote it in a very it wasn't like
27:07
the start of like man this guy's like out of his mind crazy you know it was
27:13
very coherent I was really sad right this is sad but the one thing out there was like he was just saying I needed
27:19
help and I just felt like I could never find like I just never got like I could never find someone something that
27:25
someone to help me or an organization to help me like it was just like get in line get along get in line he had it
27:31
ever what it really reinforces this idea that like um like there's gonna be there's gonna be
27:38
there's a absolutely a need for organizations to build a place and
27:44
provide multiple opportunities to engage these guys in different levels where they are um and he did he never got a service dog
27:51
or anything like that not saying that you know that changed the outcome but what I've seen many times like you guys
27:56
had told me hey I've had I've had a barrel in my mouth three times like crazy stories and it's like uh the
28:04
Breakthrough really did happen in community and it happened when they siled so it's whether they were dragged
28:09
nearby spouse was whether they finally said she at that moment like I need something um and you know they started somewhere
28:17
um but like there seems to be more opportunities for that and so you know really experiencing this and seeing this
28:23
firsthand uh just ignites us ignites a fire under us to like even do more
28:28
yeah that's um yeah and my so I have a my daughter-in-law is a drone pilot in
28:34
the army and she is getting ready to deploy to Syria in about a month and you
28:40
know her job's a little bit different she's not infantry but they basically drop they dropped them in a box in the
28:47
middle of the in the middle of the war zone effectively um you know but still that that kind of
28:53
thing is you know we're talking about real targets and you know it's not just training anymore and all that so that's
29:00
definitely something to that will have to be aware of for sure yeah I think that um it's
29:07
you know war is a psychological like game it's and there's a mindset
29:16
when you add objective and you're you're in the middle of it that is it's hard to
29:22
get out of a lot of times for guys um the ones that I and so so it's just
29:27
it's helping them just kind of process out of that you know and so um the everyone we work with or we I
29:35
mean we get invalid we get stolich inbound it's like it's hard sometimes because it's like we can't help everybody like there's just limits yeah
29:41
um which it just kills us um but we'd rather I mean we just gonna help as many people as we possibly can
29:49
um and um I think that anyone who's now serviced there later you know there's just
29:54
uh like there is a sacrifice you do make and you may not realize that up front
30:00
you know um but it's that's really great I think to build organizations provided here at
30:06
home where you know once you know all everything's said and done there's still a place to kind of resource up and
30:13
connect yeah with other people who understand yeah because there's no like when you start with a new job or whatever you get
30:19
onboarded like the art the military is super good at onboarding and they're not so good at the off-boarding yeah the
30:26
exit interviews is like hey thank you for your service get your ass out right like that's the yeah that you know there
30:33
doesn't seem to be that transitionary uh programming so it's got to be filled you
30:38
know at least from a military standpoint so it's got to be filled by private organizations
30:43
yeah I mean I don't know if there ever really is a good way to offboard outboard you know or just kind of
30:50
decompress from War I mean think about history people went to war you know they
30:55
and and they literally uh hand-to-hand combat and they went back and
31:01
work the bakery you know what I mean or yeah yeah so so like there is a psychological poll uh to war in general
31:08
it's all those involved and so um but I think what we've seen the most is that this and every deployment if you
31:15
look at the history of military history has been different the impact you know um this the last they call it the the
31:22
global war at terrorism something right the last 20 years right so like if you think look at that that's really what
31:29
you're serving the most right now um and it's there was a really prolonged
31:35
period of time we were in kind of combat or defense mode yeah of Iraq Iraq then
31:42
Afghanistan and you know these different conflicts right yeah and so you lost a lot of lives you
31:48
you have a lot of engagement right like it was these kind of things so um you just have a lot of people were just
31:55
trying to figure out how to do life outside of that you know and uh I think that because of you know because they
32:02
did that we feel like it's Our obligation and it's an honor to figure out how to help them on their home so
32:08
that's kind of that you know that's really where it comes from it's like we say a lot of times internally like you
32:13
know we try to serve those who served us yeah and um so we we found out we could sell product online uh and and use that
32:20
the files from that to then ignite this and build it yeah and so then we're excited to do that so that's that's uh
32:27
it's been an awesome it's been an awesome path for us yeah I need to take
32:32
notes I have I have you know like 12 different brands and sell different things so this maxed out yeah is just
32:38
one one thing that I do kind of like you you have multiple Brands and multiple couples so I need to I need to examine
32:44
what I can do more from a business standpoint but like what do we do as individuals like I get you know I get
32:51
genuinely choked up to see a group of soldiers either coming back from deployment or deploying uh not even
32:58
people like not even people I know but like just that that and I I think we
33:03
don't have as much of that in our country anymore but that that level of just emotional patriotism
33:09
I guess that you can call it so how do we take that like and I joke with my daughter-in-law you know and she's like
33:15
thank you for my service she tells me that all the all the time and uh and there was a there was a Navy SEAL that
33:21
wrote a book I cannot remember his name but his title this book is thank you for my service and I can't remember I can't
33:28
remember his name but like we kind of joke about it but like it needs to go well beyond that as an individual
33:34
because we can and how do like what do we do like that's the like how how can we serve these these men and women that
33:41
are that are coming back that's a great question um in our in our Circle what we've
33:47
learned is that um if you if we're intentional about how we uh eight like direct resources that's
33:55
helpful So like um supporting better is I think it's a great thing um because you're able to be a part of
34:01
their story you know uh and to make those intentional choices like that like hey I can get product a product B and it's a
34:08
great both are really great like I'll lead into this one because I want to support that there's a lot of ways to do
34:14
that now um where it's not like you're trading anything you're just you're just leaning into a sector that that really loves it
34:22
would love the support right so I think there's something really intentional ways to do it that way
34:27
um I also think that one of the best well I've seen the most reward for a lot of people if they again intentionally
34:34
find your organization like they're really passionate about patriotism and they really want the poor veterans find
34:40
either a local or a large organization like and just be a part of that however they can that could be you know hey
34:46
what's the year we give a hundred bucks or something that could be whatever because you join a community of people like yourself and there's also much
34:54
value in and momentum that can be built when you have a lot of people moving in the same direction that's what we're
35:01
seeing and so for us it's like our our like our community and I think we have right now maybe 400 000 people that have
35:07
kind of shop the list and so like on the hero side of it so like for them that's our community you know so we're whenever
35:14
we have something new they're hey I'm in like whatever we're saying hey well what do you want hey you're just talking about Sports
35:20
Nutrition okay do we go into because like military's not Fitness and you know there's right I know that's kind of your
35:25
thing too right yeah like do like is it oversaturated do we create a product you know like that we that we
35:32
offer uh that's really high quality you know like like we're we have those discussions because we're always trying
35:37
to find a way to help like uh help people lean into kind of their support right so if they're gonna get it like do
35:44
you want to get it from better owned business that actually you know where it's like funds clearly invisibly and go
35:50
back to how veterans Envy so I think to answer your question I think it's really like it really comes down to what your
35:56
level committed I do see people's lives their eyes really open and really feel a lot of satisfaction from plugging in
36:03
somewhere in an organization in some form that is doing actively doing groups for veterans there's just a uh like you
36:11
feel you instantly feel like you're part of the solution at whatever level that you can be involved in right like so if
36:17
it's just a little bit that's fine too because every single amount matters right like everything matters so um so
36:24
you guys didn't do it I've seen a lot of people feel the reward that they were seeking it but they were like wow that's really
36:30
I feel like I wanted to do it because I felt like I needed to but I'm just feeling like wow this is like a part of
36:37
a community and I feel like uh really passionate like they feel there's several passages they have around that
36:43
yeah um and and again the impact is real um and the stories are real right and
36:49
the influence is real and what you get in feedback means is real and it's something how I I would recommend anyone
36:55
who wants to be lean into it's like look if you're on Amazon or buying something cool is there a veteran company that happened great yeah right like if you're
37:02
buying a product was it you're like like you're not it's it's the same thing you know we're not saying pay a hundred dollars more for the same product we're
37:08
saying you know like just totes like move intentionally see I'm a lean destruction that really does help yeah
37:13
and those kinds of things is there a direct I mean is there other than Google I mean is there a directory that you can
37:19
find like I mean has anybody put together like these are predominant veteran-owned businesses
37:26
that we you know yeah that's a great question there are some out there now I've seen a couple rise up I don't know
37:31
the names off top of my head like they'll reach out and say hey we're doing this um I think if you do search that you'll
37:37
find a couple um that is becoming there's there's an awareness that's building where it's like hey like if I'm gonna if I'm gonna
37:43
you know if I'm gonna push this money into the economy here like I I wanna I wanna at least
37:49
right yeah um so I think I think Amazon's starting to do it too where like they're starting the award show veteran badge you know
37:56
better on badges uh on products so you'll start seeing more and more of that I know at retail what we're seeing
38:01
too is like Walmart we talked to Walmart and things like that uh they're big into that they have veterans initial which is
38:07
awesome because they're reading from the front uh where they're gonna start showcasing stuff and saying hey this is
38:12
about our own business so there's really cool things like that happening um and if you search a lot and you can find them
38:18
um sometimes it takes a little more work but again A lot of times I'll tell the team too like it's it's up like the
38:24
impact is there and it's worth it it's worth another you know a few clicks to find something to support someone who's doing it yeah and I will say I bad mouth
38:32
I I sell a lot of stuff on Amazon and I bad mouth in because because they're horrendous to sell through them quite
38:37
honestly so if you find a veteran-owned company on Amazon if they have go see if
38:43
they have a website and buy directly from them you will you will save them headaches they make more money they can
38:51
service you better so like and and I I speak as a guy that lives in the middle of nowhere and we spend way too much
38:57
money on Amazon you know but but I sell through them because it's it's like this Mafia thing
39:04
where like they come shake me down once a week if I don't yeah so you know and so so yeah uh yeah that's that's an
39:11
important point to do that but to your to your point we did so a couple of like in September 11 2021.
39:18
we did a um this was right after the Afghanistan pull out debacle crap that
39:25
happened um we on September 11th we actually did a 13 Mile rock with a group of military
39:31
people to honor the 13 soldiers that lost their lives during that
39:37
I'll just refer to as a debacle because it was stupid um yeah but and so like being able to
39:43
print I learned two things first of all are a few things but they're hilarious to be around
39:49
even on rocks they drink way too much beer I don't I don't drink and I was
39:55
like are you serious that this is your whole pack is filled with Coors Light or
40:01
whatever whatever it was there's no water going into your system that the
40:07
you know the alcohol doesn't really count and then but just that rewarding feeling of being involved in that camaraderie and you know it's not like a
40:15
wannabe kind of thing but and you know we we gave a little donation or whatever to be a part of it
40:21
um and then have that experience of actually carrying a rock pack you know which was I mean in our case it was
40:27
pretty light uh but just going through that process and to be able to to do that and obviously with like an
40:33
irreverent Warriors they do the rugs but those are military only military only and so you're not able to participate as
40:39
a civilian um like like myself but this that was a great opportunity yeah yeah those are like again those
40:46
events are fun I think you're seeing a lot more of that um and it's really cool when you see
40:51
like sometimes it's just about like let's keep guys together like I said I've seen a lot of people who are in
40:57
their kind of microcosms doing stuff like they may not be able to be the next you know they Americans not profit but
41:04
they're going to take guys shooting every weekend if they can right or they're gonna like take them and give them you know take them out fishing and
41:10
hey like there's so many cool ways I think it's it's like impacting your in
41:15
in your circle is just as powerful because it compounds right so a lot of times I think uh people with the
41:22
question we get is like well you know I can't do much like you're like if there's a guilt feeling of guilt that's
41:27
that's not enough for the sacrifice right yeah here's this feeling what we tell people is that it
41:34
doesn't let anything move this thing forward because like some people can give a lot some people keep little some
41:39
people give none but there's just a support yeah reminds me hey this guy reached out and said hey uh
41:45
he sent me a business cards to thank you for your service right and um he's sending his note like in an
41:52
envelope and it was like Hey when I retired I had to find something to do and golf was too expensive you know
41:59
these things he's like so literally his job for retirement is like I printed out business cards and say thank you for
42:04
your service and I give him the First Responders and Veterans like wow what I do full time I walk around and give
42:10
those to them and I was just like this guy this is how it's done like you're just finding an area you can serve in
42:15
yeah and like and you may not even see the impact but like I mean I'm telling
42:21
the story because the impact to be like wow this guy's he's like I'm dedicating my time retire to hand these out to
42:27
people let me know well we we were thankful for them and so I think there's always little ways like it doesn't have
42:32
to be a Grappler a check could be you know volunteering it could be you know encouraging word you know those kind of
42:39
things so I think that no no app is too small they're all compound I think we
42:44
can all um be a part of that too and it's a lot of fun I mean I think you have a lot of
42:49
really great people who um are out you know and there's a lot of really smart
42:54
smart people who are building businesses and doing these things and so finding ways to support them with your hearts there
43:00
um like it will go a long way for them yeah I have this thing with doing
43:06
push-ups I do push-ups every year on my birthday whatever my age is and I turn 50 and I can still do them so uh but I
43:13
did that you know I've done that 22 push-up challenge thing several times and I think my wife actually she will
43:19
unfollow me for that month uh because she gets she gets sick of me doing that
43:25
but now wounded um Wounded Warriors is doing this 1776 thing I'm sure that you've seen that
43:32
yeah and I was almost thinking that if I do it I actually want to send people to
43:37
your donation page instead and by the time this thing comes out this this
43:43
won't even come out until like September so it'll be over so I can we can report I can report back if I if I decide to do
43:49
it but I might I may end up doing that because it's it's just like it gets it gets me a way
43:56
to think about that those people every day like that isn't that something that
44:01
I and it's it's something stupid like in in for 1776 you do 57 push-ups a day
44:06
which is not you know it's not nothing but at the same time it's like how long does that take a couple of minutes and
44:13
and then hopefully you know maybe the people that don't unfollow me may want to go and just give a little bit of
44:18
money or or join me or whatever with the 22 challenge I so we're in the detailing
44:24
industry too I have a product in the detailing industry and every year we sponsor and support
44:30
this group that goes to the Museum of Seattle Museum of Flight in Seattle and they detail Air Force One this is like
44:36
Kennedy's Air Force One Reagan's Air Force One in in that era and I was happy
44:42
to be doing the 22 Challenge and we actually got I did I did push-ups with three veterans on the wing of Air Force
44:49
One that was really cool and then I had a and then there was about 60 of us and
44:55
I had one of the veterans actually lead us through eight count military push-ups times 2010 all 60 of us and if you've
45:03
ever if you've never done an eight count push-up like it is a it's all another level of doing those but that was like
45:09
but like a probably 40 percent of the people that were on that project were
45:14
veterans or you know or reservists or have you know some of them actually there's a couple that were active duty
45:20
at that time or did First Responders or whatever and it was just like this I kind of get to be a wannabe I guess in
45:26
that scenario to where like yeah I get the camera I get the kind of the camaraderie part of that but get to kind
45:33
of show my support as much as possible it's good I mean that's I think it's I think it's pretty rad to be able like
45:39
it's um I could get that I think what I always go back to people is just whatever
45:44
whatever you continue like it's it's it is um you know we see it as an active
45:50
service and uh we we love it so we're all like we just some like they're doing rockmart's just really big like you said
45:56
you know so like we we just had some people there like Hey we're doing this here we're doing this there and so we're gonna you know we try to how do we get
46:02
involved and um the other thing we we've done too is which we may do is like we have
46:08
as an organization we actually do a lot of Disaster Response oh okay it's in our DNA So like um we do have side in the
46:16
people's side so like for example when there's a hurricane or there's a flood or there's a fire we tend to we tie we
46:21
tend to try to we will fundraise pretty quickly we'll deploy resources you know usually within 24 hours
46:27
through not profits and um one of the things we were talking lately is
46:33
um that uh the net like the next response we may actually take a take
46:38
some a group of veterans out with us I mean to help um because it's like who's the I mean we
46:44
we train these guys with a ton of stuff like let's go so like doing kind of a
46:49
kind of a rally planner at scene saying hey guys let's meet here and we're gonna go and then deliver water
46:55
you know all that kind of stuff so like we're always trying to find ways to to connect with veterans and to use them
47:00
use their skills and um they're they're they're really powerful at um like we've they've done such a great
47:07
job overseas there's so many skills that we can use and sometimes I feel like that's part of the challenges that
47:13
they're just in the wrong place right like uh able to plug in their skill set like they're really good in the military and start area and they come back and
47:20
they have a hard time adjusting or finding a lot of veterans who who realize like hey I actually really like
47:25
dogs and actually like training dogs for and I actually like training dog for veteran like that's the coolest like
47:31
yeah well it's working scenario yeah it actually happens or anything because they're like like I can do this
47:37
like I could do this it's like hey you can't let's do how do you how do we resource you how like how do we get you activating what do you need you know so
47:44
um it's pretty cool so again anytime you can engage and and do that with it with veterans I think it's it's a lot of fun
47:50
I think that it's also it makes a difference it's and every little piece does so yeah yeah and that's that's
47:56
important every like you said even if it's a you know ten dollars if you buy something and then you know you know
48:01
like I mean I'll I bought another bracelet not because I really need one but because I want it I was like this is
48:09
because I just think it's really cool to be able to do that and you know then throw on an extra 10 bucks it's not like
48:14
I'm giving you know a thousand dollar donation at this point but yeah it you know it's it's one of those deals where
48:20
if you can move the ball forward you're you're still moving you're still moving forward totally and so like for us like so the
48:26
uh so because we pass everything through so like any donations 100 goes to
48:32
Veterans that's 100 um the products you know when you build a practical product costs you have to
48:37
film the cost of these things so we take 20 of the product which is basically allows us to continue to Market and
48:42
build hold inventory anything that goes in so like any donation is 100 we're launching membership tubes we'll follow
48:48
that so like you can like because we had a community you're like hey I'll do something monthly I have 10 bucks cool like let's let's leverage that for
48:55
veterans and then we'll be able to fund specific use cases because we get stuff inbound all the time it's like hey I've
49:00
entered here like you know and there's a there's a new right now like we need to get them in Gate right now
49:07
um like pretty urgent and so we'll use those funds to say all right let's jump in for this guy
49:20
and that that's that's been awesome um in people just like you have made
49:25
such a big difference like we couldn't do a lot I appreciate that I mean that's obviously it's like you said it's you
49:31
you always feel like it's it's like that little thing just really doesn't make that big of a difference but you're
49:37
still you know you feel you know hopefully feel good about doing it and you're just trying to do something that's kind of where I usually yeah I
49:43
usually find myself um so I so that's herocompany.co right
49:49
is that is that yeah yeah that here company you can go to.com or the yourcombe.com or the yourcompany.com and
49:56
uh yep so we have some really cool products like I said we have a wall coming out you need everyday carry kind of wallet which I think is pretty rad
50:03
um again the DNA and all this is like the first thought is like how we support more bedrooms and built product we still
50:09
like move in the market they'll do that yeah and I'm sure there's probably some Artisans out there that can help develop
50:15
product too and you know that get we're open get get those guys involved and so yeah I hopefully with what we're doing
50:22
here and what you guys got going on you know hopefully we can figure out a way to to support you guys as much as
50:27
possible but I do want to talk about so that you know that that's an awesome part of it but I was kind of stalking
50:33
you a little bit on your LinkedIn this morning and I felt a little called out because I do the cold plunge
50:39
um and uh I saw your I saw your morning routine so I saw your morning routine so yeah so
50:47
I'm gonna I'm gonna walk through so uh Marshall was was posted as LinkedIn kind of the comparison between his morning
50:53
routine and other people's morning routine which actually the one he was making fun of looks a little bit like
50:59
mine although yeah I don't do meditation I do work out in the morning I do cold plunge all that but so he's waking up at
51:07
5 30 6 30 in the summer he does his gym while his family still sleep I usually do that wake up here's the thing that I
51:13
really like wake up my bride with coffee I have been married for 28 years and I
51:19
still call my wife either two things smoking hot wife or my bride those are
51:25
those her two names that she has almost rarely referred to her as my wife or whatever unless it's in it's a different
51:31
context so I love that you put my bride with a capital B uh say good morning I love you to each
51:37
member take the kids to school every day you Journal you read your Bible and then you go get at it so I I love that that
51:44
is like if you look at those impacts that you have on your family your wife and yourself
51:51
um you know I I think that's really cool what what you do if that's your morning you know if that's your channel yeah
51:57
I'll say it it's it's not that I have tried the cold plunge either that's in
52:02
fact I like the the point I think one of the things that I've seen and I wanted
52:07
to give people permission to uh and and just doing this world seeing somebody in people's routines and we see a lot of it
52:14
online is that like everyone has their own Rhythm and that's actually one of the things that uh so at home life the
52:20
reason it's called home life is we started the business because he wanted to build we wanted to build a business that not only had impact and gave
52:28
backwards that we talked about outside but actually people inside could live a whole life like the home life
52:34
wasn't a well I have work and then I'm home it's like we're actually we could find balance so the whole Genesis so
52:41
everything we do internally with our teams it's it's around that's why it's called home life because we want to get
52:46
people balance if these people give people a safe place where they can enjoy what they're doing use their skills but also know that life has to happen too
52:53
it's not just like they're a worker drone and then you hope that their family gets the part of it I mean yeah
52:59
both Justin who founded this and me really that was the whole point it's like we either were driving a traffic or
53:05
we're going all the time like it's like there's just got to be more so it's all about flow and every individual I think
53:12
has their own and so we have a lot of self-imposed flow so it's like it's like well what are people doing right now
53:17
there's a lot of benefits a lot of those things there's some guys that can't do that or some guys have rhythms and so I think my life of struggle with trying to
53:25
mirror other people's flow or still even bad like well I didn't get up at this time right you know but it's actually
53:31
like everyone says this you got to find what works for you in your family and like seasons change you nervous so like
53:36
your kids are certain age and there's different engagement or different flow and then you know they change and
53:42
there's different flow and I think it's just more of doing everything well um and that's what that looks like for
53:47
you um so and then again we we try to that's one things we talk about here at the
53:53
with teams so we have um I mean the people that work for us we probably 70 people total wow and and we
54:02
have like uh 45 like would be in the state probably the rest of it around the world right and we
54:09
we try to balance that same kind of find your flow like we tried it some roles are require someone
54:17
to be in a certain place for certain period of time like they're shipping and orders and things like that
54:23
um like you order a product it comes in line and then somebody in the team has sophistically be there a lot of teams
54:28
they don't so we try to figure out how to manage and blend that right like what are you working is it we try to give
54:34
people responsibilities that aren't basically tied to a specific location
54:39
um really more like okay well we this delivered by this date not necessarily like hourly hourly right right so it's
54:45
like okay so that way people kind of have influence people work better in the mornings and people will work better at night like so all that to say is like
54:52
we're one of the things that uh I think we're I'm really aware of just from my own personal growth personal rhythms
54:58
home rhythms you know things that are important to you because it's like work is important but it but like no one what
55:07
on their deathbed you know would be like hey I wish I worked more you know what I mean yeah and so so we try to be try to
55:15
like manage that you know be aware of that I think that's the Genesis of that is that like it's nothing's just not
55:20
wrong right like it's you find your Rhythm and that's right for you yeah and I mean it's one of those like I'm very
55:25
regimented kind of a guy and my wife and I'm I'm kind of one of those guys that
55:30
can get a lot I just get a lot done I'm just high functioning in that way and it
55:36
drives my bride crazy because she's like I a nine hour a night sleeper I'm a six
55:42
and a half hour at night and like that's actually what I need I don't do it because I'm like forcing myself to get
55:48
up like that's just how I wake up and so she's like you have this whole other life I'm like yeah man it's like
55:55
kind of but like if this is you know this is just how God made me and so yeah
56:00
you definitely need to find kind of your own thing I love that Philosophy for your company because then you can kind of and I've been self-employed for like
56:07
25 years and I do work for a company now as kind of a part-time consultant and so
56:13
I kind of have certain hours that I that I say hey I'm available for WhatsApp or whatever during this time but for the
56:19
most part I haven't had a real boss in a long time so like I get it I I get to
56:24
pick my you know flow and times and all that I you know the cold plunge part of it I I'm a big I listen to Joe Rogan and
56:32
and so he kind of got me interested in that but we're in Montana the water comes out of the faucet at 51 degrees
56:40
because we're on we're on well water so I can actually just fill up we fill up the bath my wife and I both do it and um
56:47
you know three minutes and that's you know I kind of have a little prayer time listen to worship music for those three minutes and suffer through it because it
56:54
kind of sucks but then it just like it's just one of those and I don't do it absolutely every day sometimes I'll take
56:59
a break but I I it does make me feel better and and and all that so that becomes part of it
57:06
yeah that's funny because I know some of my my friends actually own those companies like the pledge companies and
57:12
all that and it's not actually I I do enjoy what I what I've found too I think
57:17
is that like something happens to Rhythm happens in uh cyclists right so like
57:23
um the a lot of times um I like it's all about finding
57:30
whatever psycho rhythm you're in and online I think what has a tendency
57:35
happen is like whoever's the most successful that period of time kind of dictates the Rhythm that you should
57:40
follow you know what I mean yeah um it's like this is like what you should do like for example um right now
57:46
A big one besides like that one specifically and again these are good things like I love cold punches like I
57:51
do them too but it's not like I I just my routine right now yeah I don't have that not part not part of your day not
57:56
part of your daily right yeah right like daily right um but like an example would be like oh yeah I want to build like this is great
58:03
like I'm gonna build a single person business cool you can build a business you know just you like whatever that's great
58:09
um awesome good for you the thing is though like the thing there are things
58:14
you're you are missing out on too like you're missing out on building contributing to other families and neat
58:20
like who you know you're missing on in creating a workplace or you know uh a
58:26
space for people to contribute their skills to build something together right like so like even though like we tend to there tends
58:33
to be a lot of conversation high level um online especially how the wellness and these things work like hey these
58:38
guys are successful this is what they're doing and absolutely they have something like like success leaves Clues right
58:44
um but I I think personally because I spent so much time like I spent a lot of time being like why can't I get
58:50
that Rhythm like why can't I get these rhythms and I spend more time worrying about why I wasn't
58:56
good enough and doing these certain rhythms that were really public versus hey what is works for you and like
59:02
that's your DNA and that's something I'm settling into more and more as I get older it's like all right like my life
59:08
is not like I I look at the you know this this lifestyle and it's like I can pick and choose what
59:15
works for me right like a slow morning for my family is what they need right like so so like for me I'm up early too
59:22
right I'm gonna really rise here Buy on purpose right and I get up in the summer though like they need me there longer
59:28
right like they like my wife sleeps in so like uh they need me there and you
59:34
know in a different way so like it's kind of adapting and that may not be actually the most productive way like
59:40
honestly from business perspective yeah right right that may not be like you may see better to be out of the house
59:46
but like it it's really balancing the really your what's really important to
59:52
you at home the business and if you if you're building your own business and you can't run it the way you want to
59:59
like run your life the way you want to like why why are you doing it right yeah so you don't you don't actually own a
1:00:05
business you own a job and that that's that's what they always say right it's just if you if you're if you're building
1:00:10
a business that requires you to do things that you don't you know if your whole day is stuff that
1:00:17
you don't want to be doing you've just own a job you might as well go work for somebody else yeah let them tell you what to do right I think that actually
1:00:25
actually the saddest thing is like where it's like oh my gosh like they're where they're they're burning everything like
1:00:30
they're just going Non-Stop and like I watch and I watch entrepreneurs and that and I know because I've been there that
1:00:37
um and it really and you let your have a job too right like yeah it's it has a
1:00:43
definite and like it does it can't last because something will break it'll be relationships it'll be family it'll be
1:00:49
your body it'll be your mind like it'll that you cannot sustain that and if you think about like you know right I mean
1:00:56
unless you're hit by a bus tomorrow I mean with medical technology you're going to have I mean most people are
1:01:02
gonna have rocks 80 years like yeah but it keeps getting better roughly right like there's things that happen but the
1:01:07
aggregate population is going to have you know you're looking 80 or so like at 40 or a 50 I mean you're only halfway through technically right yeah if you
1:01:14
take care of yourself so like it is a marathon and it is you you have to be
1:01:19
okay like knowing that you're investing in long-term things even though it doesn't feel like it in the short term
1:01:25
yeah yeah because it's I mean I always talk about that um you know I I want to build wealth or build money or whatever
1:01:32
so that I can build a life with it I don't want to use my life to build those
1:01:38
things because if you if you're starting after money there never be enough if you're striving after status you're
1:01:44
never be famous enough you know all of that stuff like you know feed into yourself your health and wellness and
1:01:52
spiritual wellness and mental wellness and all those feed into your marriage and and I'm always like God sell you
1:01:59
know God usually with me it's God marriage self kids right like and my
1:02:05
kids are 25 and 23 and they know and they've known forever that Mom comes before them
1:02:10
you know because they're out of the house now and you know and and she and she's still here which I knew I was it's
1:02:17
like I'm gonna spend a lot more time with her than with you and and I I told this joke you know earlier in the
1:02:23
podcast that Cosby used to say you know I'll I brought you in this world I'll take you out I'll make two more I'll
1:02:29
make two more look just like you so you know but it's it's that whole
1:02:35
concept that I spent all this time building my relationships with you know my wife and my kids and and all that and
1:02:42
it's just it's just so much more important because you know and you're an entrepreneur I'm an entrepreneur
1:02:48
we'll always be able to start something else and continue to grow something else but if we lose our family if we lose and
1:02:55
I've been there I was a workaholic and almost lost my young family back you know 25 years ago and thankfully you
1:03:03
know things really turned around and we have you know we're stronger every day and and have a great family now but like
1:03:09
I've been there so I know that that path exists and it's it's just not real yeah yeah it's not and I think
1:03:17
ultimately um sometimes it takes those moments to
1:03:22
realize like whoa like like I got a shift I gotta change and um
1:03:28
because I don't know if I would have listened to that in the beginning either yeah I just shot out of the Canon like
1:03:33
let's go um it's something that's hard to actually say well everything in me wants to like go do this thing or build this
1:03:40
thing right now but like I have you know of an eight-year-old who just wants to connect yeah and and there's days that
1:03:46
fail a lot of days I fell and so the next day it's like all right like college is better it's just a journey
1:03:51
but if you think about it over the long term of it um and how you navigate that it it'll it'll cut it'll look different
1:03:57
and I see the guy and I I mean and I built a really amazing network of really
1:04:03
successful people and one thing that I see the most and the ones that are the most successful I think is there is that
1:04:10
balance right like there is they're not the ones who are like you know some of these guys I mean they are the one they
1:04:16
they have Ferraris they like it's it's not about that it's more of like their two weeks with their family their phones
1:04:21
off you know or like you know they're like their phone shifts off like these these things like yeah you can tell
1:04:26
they're intensely prioritizing certain things that matter uh in the middle of success and that's really hard to do
1:04:31
like that's because your your ego is your biggest overhead right yep yep and So like
1:04:37
um so that balance so I think that so we look at it like okay we want this for ourselves but like we also want to show everyone else too you know uh and so
1:04:44
that's kind of the mission here too is like how we build build company do all things what I do and then also make sure
1:04:49
that you know everyone here has has a you know a safe place where they they
1:04:55
say and some of my family like it's like all right like we know like you should like you know those kind of things
1:05:03
um so it's just it's all the word balance that's a hard work it can mean different things but it really is
1:05:09
prioritizing what matters and you have to let go of other things yeah yeah I
1:05:16
think balance is kind of a myth but it's it's prioritizing the right things at the right times that you know it's just
1:05:22
like multitasking there's really no such thing as multitasking you're just doing multiple things at the same time one at
1:05:29
a time like you actually yeah yeah it's it's really difficult to multitask but like you know we're bad-mouthing Amazon
1:05:36
but I actually saw a little Instagram reels or something of besos Jeff Bezos
1:05:41
and he was saying how he won't take he never schedules meetings before Ted
1:05:47
um so because he likes to get up exercise and you know and again take his
1:05:52
and who knows how how Jeff Bezos takes his kid to school on like a spaceship or something like that first or something
1:05:58
but but like he he isn't he's he's deliberately engaged in his family's
1:06:04
life and I don't know anything about Jeff Bezos you know personally but I it and this could be his second family or
1:06:11
third family or whatever who knows but but like I mean but yeah and I'm not saying that is but what I'm saying is I
1:06:17
don't know anything about him other than the concept of being you know basically the richest guy in the world or one of
1:06:24
the richest guys in the world and still be able to take that time and to make that you know even if he hasn't made it
1:06:30
a priority up until this year he's making that change you know he's making a priority now
1:06:36
yeah I know I think and I think that's the stuff that matters like that's that's the Legacy part that's thinking
1:06:42
about it you know I think um you know the like for example I was made this article with similar Elon Musk
1:06:49
who his old days he's like hey my kids are gonna sacked by I feel like we needed I need to do this for the human race like or something yeah right and
1:06:56
that's just that's a sad statement because um the human race really just needs more
1:07:01
really good people with money you can change the world yeah right like
1:07:07
so and that's I mean honestly I would I would you know I live I live in a world
1:07:13
where we're around a lot of female trades people my wife is a badass off-road racer and Baker and all these
1:07:19
things so I don't ever discount how powerful women are however you know we
1:07:25
just came out of Father's Day this last week we need powerful men to be dads in
1:07:31
in their kids lives because it's like if he's got five or six kids or whatever
1:07:36
there have let they have more money now than most people will ever like than
1:07:42
will live in a hundred lifetimes so what do you how do you teach those kids about being better humans
1:07:48
through your ability as a dad you know and we can't we can't judge every you know I'm not going to judge Elon Musk no
1:07:54
I get that too yeah you know yeah having that is like his legacy there you know
1:08:00
versus sending sending more people to Mars uh you know it's kind of a flight yeah
1:08:06
no and I think if you if you ask the question would you would you would you like would you rather have like most
1:08:13
like would you trade 100 million dollars for you know 10 years with your kid
1:08:20
like I'm me like I take 100 million dollars you you don't see a kid for 10 years
1:08:25
or you know you you say no and you like if we don't I think that with things
1:08:32
that that are like especially like family and these Investments and and is that they're not they don't they're not
1:08:38
this they'll pay a return and interim a lot of times now they do like you have those numbers where you're like wow they just got that right like oh you love me
1:08:45
too like that's you know yeah especially the foot major right like where did like but um they're that it's one of those
1:08:52
things we show you show up you have to show up so it's Dad and you have to show up and so like one of the things that we try to do consistently is that like we
1:08:58
take the kids to school together um like my parents both work and not follow their own like they just most
1:09:04
people can't like we're able to do this so it's like I remember whenever my dad showed up and
1:09:09
it's like the coolest thing oh shoot my Dad's here you know what I mean so like we try to be almost annoyingly present
1:09:14
it's enough you know we're like dude like what like they're why what character again like so uh and we try to
1:09:21
do that together and so we that that's actually and so I I'm we have an eight-year-old and a 13 year old so
1:09:27
we're like on this cusp of like this oh yeah you're right you're right you're right in the middle right right at the
1:09:32
beginning yeah yeah the beginning and it's been really awesome because uh part
1:09:40
of we spent a lot of time together um and like intentionally we spent a lot
1:09:45
of time so with guys um I read the psychological study a while ago or it was like or swiss
1:09:51
Psychology was about like guys and shoulder kind that's why they like so with girls it's face time so yeah so the
1:09:56
female is like face to face is how they connect guys it's shoulder tied shoulder yeah and so um so we do a lot of we
1:10:03
spent a lot of time together and I know that there's like as they get older as you know like things you know they start out in the world things happen we're
1:10:09
just like focused right now on this so like my again going back to the Senate it's like right now as a dad this is how
1:10:15
I can serve and show up and it may look different over time right like like I had a mental mind told me that once they
1:10:21
get to a teenager you really move from a dead almost like kind of like a a peer as they get older teenager should like
1:10:27
they can't because they start you know you want to be available like they got to make choices you want to be you know you want to be available for them for
1:10:33
that and not make the choices for them right like there's a lot of choices I can make them around you want to be an advisor like hey what do you think you
1:10:39
should do you know like how do you so like you're changing you know as a dad but like if you're not showing up
1:10:45
like especially when they're younger in those years right like they to think they're going to come back
1:10:51
and say hey this student never showed up right like I'm gonna go actually gonna ask him stuff for critical moments that
1:10:57
where I feel like you know in my life it's not gonna happen right so like I think God's do you need to show up and I
1:11:03
think that um that like uh father uh father in the
1:11:08
home um the the respectively changes the uh
1:11:14
trajectory of the households in many ways like this is proven in data right
1:11:19
like a lot of ways an example because like um so I think it's really important and
1:11:25
I think that there is definitely uh like um a lack of understanding or lack of
1:11:31
emphasis on like how important it is now moms are important too so we first anybody covered that like we met we
1:11:37
marry up and like yeah there are better that's right right they have a harder job we get this but I think that you're rightly say like
1:11:44
there's the home is really made to have to be
1:11:49
co-parented in the relationship between the mom and the dad or however it's set up is going to be the most important
1:11:56
relationship that they see because they're referring a lot they're they're looking at they're watching it right and then because they're gonna think like I
1:12:02
don't think about subconsciously but or I mean subconsciously I think this too I mean I didn't realize it's like well I think about something like did my dad
1:12:08
show up right like yeah like it's just this thought process like oh yeah well that's what I do because that's what I've been taught that's something right
1:12:14
so I think you're right it's incredibly important and so as you grow kids in this world if you want the world to be a
1:12:19
better place you've got to make sure Generations there to make sure that happens and so we can lead by example
1:12:25
um and I guess really the way if you tell them one thing and you do another thing it's just not gonna it's locking it
1:12:31
you know yeah I gotta I gotta hold up I gotta yeah 100 I got an amazing text
1:12:37
from my youngest who's a paramedic in Atlanta um 23 years old and she's she's made some less than
1:12:45
awesome choices for her uh boyfriends and actually just got out of a long-term relationship that I was not a fan of and
1:12:52
um but she wrote me this text and this also speaks to the importance of being a
1:12:57
part of your kids lives but also how you teach your kids about marriage and relationships because and I we were told
1:13:06
that when your kids are kind of in that teenage years getting ready to kind of leave the house and stuff that you need to be two things a launching pad
1:13:12
and also a home base that they can always feel like they come back to and
1:13:18
and it's funny because my daughter actually you know reference that she said thank
1:13:23
you so much for being both the launching pad and a place that I feel safe to come home to that was the first part like I'm
1:13:29
bawling at this text but but and then she said also I know that I haven't made
1:13:34
great choices in terms of my relationships and I'm I'm thankful that you and and Mom have the relationship
1:13:41
that you do to teach me what those relationships are supposed to look like and then like dude I'm gonna cry I'm
1:13:47
gonna cry right now but she's she was saying thank you for being the example of what I want my husband to be and I
1:13:54
was like holy cow you know right like that's that's like the one of the greatest things you can hear from your
1:13:59
kids so yeah and and that's mature at that age like it's really mature like I
1:14:05
don't know how I send that text yet to I uh uh that's really good I mean that
1:14:11
that's like like that that's those elements where like you're like hold your breath you're
1:14:17
like all right you know and then you're like okay cool like there's a foundation that I built like there it's it's there
1:14:22
like they may be trying to figure out what it looks like for them but like they have yeah and a lot she pattern probation is
1:14:29
such a great way to explain it it's like we're gonna help you get out but we use a safe place to come back to if you fail
1:14:34
or if you need something yeah yeah they're uh and I mean I'll I'll admit right now and she would agree with
1:14:41
you that I I could be such a dick right like I I was a hard dad I I'm not as
1:14:47
emotionally available as I need to be you know all of those things so like I'm not saying that this text was sent as a
1:14:53
result of 20 plus years of amazing fathering you know so you know but it's
1:15:00
like there's the stuff that matters the stuff that matters is there you know what I mean like uh we're all we're all learning and we all fail you know and
1:15:07
it's like uh it's just the only thing you can do is move forward right yeah that's the that's it yeah try to do best
1:15:15
try to do the best you can well Marshall I really appreciate what you guys are doing I appreciate you taking the time
1:15:20
to be here and um I'm gonna I'm gonna try to figure out some some ways that I can support you guys more you know in my
1:15:28
little ways but and then try to use what I'm doing in the way that you guys are using what you're doing to support you
1:15:34
know if you want to brainstorm let me know yeah absolutely all right well
1:15:39
thanks very much mantle I appreciate you a great time man thank you so much thank you see you later bye
1:15:47
if you're looking to really maximize your life and become the man you were made to be head over to maxed outman.com
1:15:55
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