Episode 74 - Pioneering Data-Driven Solutions for Men's Health; The Importance of Being a Hybrid Athlete - Luke Hartelust (MNLY)

Luke Hartelust, the visionary leader and investor behind MNLY, joins Kevin Davis on the Max Man podcast to discuss the importance of data-driven, personalized health solutions for men. Luke shares his background in the fitness and wellness industry and how it led him to create MNLY, a company that leverages AI, biological and environmental analysis, and research data to formulate precision nutrition, lifestyle, and supplement solutions for optimal male health. They discuss the need for a holistic approach to health and the importance of understanding one's biological baseline through comprehensive testing. Luke also explains the pillars of focus, stamina, confidence, mood, sleep, libido, and recovery that MNLY analyzes and the interventions they recommend to improve these areas.

In this conversation, Kevin Davis and Luke Hartelust discuss their personal fitness journeys and the mindset shifts they experienced along the way. They talk about the importance of training for both aesthetics and functionality, and the benefits of being a hybrid athlete. Luke shares his process for personal growth and goal-setting, emphasizing the importance of grit and perseverance. They also discuss the challenges of transitioning from one identity to another, and the need to find fulfillment and community in one's pursuits.

Takeaways

• MNLY is pioneering a new approach to men's health by leveraging AI, biological and environmental analysis, and research data to formulate precision nutrition, lifestyle, and supplement solutions.
• Understanding one's biological baseline through comprehensive testing is crucial for implementing effective health protocols.
• MNLY analyzes seven core pillars of health: focus, stamina, confidence, mood, sleep, libido, and recovery.
• Interventions recommended by MNLY include meditation, breathwork, cold plunges, flow states, and specific dietary and lifestyle changes.
• The data-driven approach allows individuals to take control of their health outcomes and make informed decisions about their well-being. Training should focus on both aesthetics and functionality, aiming to be a well-rounded individual.
• Grit and perseverance are essential for personal growth and success as an entrepreneur.
• Transitioning from one identity to another can be challenging, but it opens up opportunities for growth and fulfillment.
• Living for a living means finding joy and fulfillment in the journey, not just the end result.
• Setting clear goals and celebrating wins can help maintain motivation and progress.
• Building a community and connecting with others is important for personal and professional growth.

Get more information about MNLY at www.getmnly.com

To learn more about Maxed Out Man and to maximize your potential, visit www.maxedoutman.com or connect with us on Social Media:

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Transcript

0:00
the statistics right now paint a pretty Grim picture for Men's Health overall you
0:07
know welcome to maxed out man helping you become the man you were made to
0:14
be hey guys this Kevin Davis from the max outman podcast I am here with Luke hartless today and uh super excited to
0:21
have him here this is going to be a great conversation I do want to remind you before we get started go to max out man.com we've got courses and coaching
0:29
uh lots of resources over there and uh and don't forget to check out the additional episodes of our podcast rate
0:35
and review please really helps us get other people listening to this um oh also I'm thinking about doing a Costa
0:41
Rican Retreat like an adventure Retreat for men I've mentioned it to a couple of people I've mentioned on this podcast a
0:48
couple of times so far uh and truth be told I have no plans whatsoever so if you're interested in doing this uh let
0:55
me know and then uh we can kind of walk through that go to uh just email me at KD Max man.com let me know if you're
1:01
interested I want to give Luke's um Luke's short bio here and then I'll have you fill in the gaps for us but uh as a
1:08
Visionary leader and investor deeply rooted in the health and wellness industry Luke's career is driven by a
1:14
passion for transformative change and Innovation leveraging his experience in high performance strategies and advanced
1:20
technology including AI uh he's committed to disrupting traditional Health paradigms to disrupt the current
1:27
landscape of the industry uh his business manly is that way we way it's m
1:33
mnl so manly uh is pioneering a new approach to Men's Health redefining
1:39
performance and well-being through Advanced Technologies and evidence-based Solutions uh not just making the stuff
1:46
up as we go along right our collaborative team his collaborative team of men's health science experts
1:51
neuroscientists data scientists Sports nutritious nutritionists offer a
1:57
comprehensive multi fashioned and scientifically driven approach that's a mouthful Luke it is Manley combines
2:03
biological environmental analysis research data and artificial intelligence to formulate Precision
2:09
Nutrition lifestyle and supplement solutions for optimal male Health That's so exciting about you know
2:17
everything that's going on I've got a buddy of mine that's also kind of in in this General space um and and it's just
2:24
I've been and it's something I hadn't really been exposed to until probably six months ago and I'm just like this is so cool especially like as a data nerd
2:31
as an exercise physiology guy back in the day I just this is this is so cool
2:37
so thanks for coming on board and I and I'm super excited to talk to you this is gonna be awesome yeah mate that's uh
2:43
that was a an extensive bio um I I appreciate you having me on there I'm
2:49
looking forward to diving in and jaming yeah so that I mean that that tested my reading skills I guess uh and the
2:56
ability to do that but hey fill in the gaps for us I know that you do uh you're
3:01
an entrepreneur right you do tons of different things but talk to me about kind of your journey why you're
3:08
interested in this you're you're a health and fitness guy you know obviously work out um and and that's
3:14
important to you just kind of give us a little bit of background on who we're talking to yeah that's a a great place
3:21
to start and it's a very uh it's a very long journey so I'll give you the um the high level so take as long take as long
3:28
as you want man so I'm I'm not a your typical Health
3:33
experts obviously it's not a medical advice that we're going to talk about here but my background is in the
3:39
business of fitness health and wellness and high performance coaching essentially so I relocated uh to the US
3:47
from Australia in 2016 I brought the f45 training franchise concept over from
3:52
Sydney where it originated to Southern California and over a six-year career
3:58
owned and operated portfolio franchises between LA and and San Diego um during my time as as the
4:06
CEO of the portfolio I got to work with literally hundreds of individuals that were in a their Pursuit for a better
4:14
level of let's say well-being than they were currently experiencing essentially and then for the latter part of that
4:20
career I was predominantly working with male professionals and Executives and athletes to to help them improve their
4:27
personal professional performance um and really it was really through that journey I got to understand the strains
4:34
on on their health and well-being essentially due to their lifestyle suffering from you know low libido
4:39
chronic stress burnout um low energy and and obviously a lot of mental health
4:44
issues as well um and you can see that in today's really fast-paced stimulating
4:53
World Men's Health specifically is obviously facing pretty alarming challenges and escalating rates of
5:00
chronic disease metabolic issues declining testosterone um and we've really seen
5:07
that the traditional how do I put it the traditional you know Health Care
5:12
one-size fits-all model just essentially falls short and no we call that sick
5:18
care right yeah call that sick care right yeah ex exactly exactly and and
5:23
working with you know even even not just working with a lot of these men but on
5:29
myself consistently and tracking data and making sure that I'm optimized so that I have the right output so that I
5:36
can accomplish the things that I want to accomplish you know I realized it's it's a it's time for a change and there was a
5:42
number of models that came out of this uh this new data driven approach on the
5:48
market and I think that if you look at where we're going the advancements in AI
5:53
genic testing blood analysis and these new really datadriven
5:59
personal Iz Health models they're essentially the future and and Manley essentially is is really kind of
6:05
pioneering the way in in the men's space um and I think now more than ever and in
6:12
the future it's going to be more of a necessity for any man or woman who was actually seeking to really take control
6:18
of of their health and not rely on the normal kind of healthc care
6:25
pathway yeah I love that and you know the the f45 thing is super interesting to me that's Wahlberg does that right
6:32
that's his um that's kind of his is representative of them now so I know
6:38
that concept's super cool I live in the middle of nowhere so we don't have that so I could do f45 in my basement where
6:43
we were but um but I I love that concept but talk to me about the difference
6:51
between kind of this high performance right so it you know you a lot of times
6:56
can come at this from like I want to just be a super high performer right like I I'm an entrepreneur I'm a guy
7:02
that works out all the time I'm all these things and so I want to maximize that right and no pun intended with
7:09
maxed out man but yeah um but what about just like the normal person like how
7:15
talk to me about holistic health and fitness as it relates to just longevity
7:21
quality of life um everything that goes into what you do yeah I mean that's
7:27
that's a loaded question and and I get off this quite often
7:32
for the reason of where do I start right where do I start you've got an
7:39
individual that is is looking to improve their productivity their health and happiness but the majority of people are
7:45
so paralyzed by all the information that's on the marketplace where that so that they never actually get started
7:52
because there's so much detail there's so much conflicting science out there and one of the one of the one of the
7:58
baselines and one of the first places that I believe uh is the best place to
8:04
start is go and get a baseline for your biology so go and go and get a either
8:10
whether it's an at at home blood test or whether it's a Labs from somewhere like lab C that can do a blood drawer because
8:17
if until you have that Baseline until you understand really what's going on underneath the hood you're essentially
8:22
Flying Blind and it's really hard to implement any really effective nutrition
8:29
life style supplemental protocols or regimes or programs until you really
8:34
understand what's going on from a biological standpoint then once you have that it's very easy to just Implement
8:42
systematically different recommendations and protocols and and different solutions and test what's working that's
8:49
the beautiful thing about where what not not just what Manley is doing but where
8:55
the industry is going right now is it's all data driven so it's all evidence-based Solutions you don't have
9:01
to trust me you don't have to trust Manley or the company you don't even have to trust your doctor you have
9:07
access you now have access to go and get the data sets that you need so that you can understand what's going on uh from a
9:15
biological standpoint and even from an environmental health standpoint and then you can Implement Solutions and changes
9:21
and then retest in three four five six months and then you can see what's working and what's not and then you just
9:28
adjust and improve from there and I think um and it goes back
9:35
to when let's Whoop I'm wearing a whoop right now you know chicky plug there but
9:41
or Aura right here offering I have an aura as well and I've gone back and forth between both I I love both
9:47
companies and it it goes back to when they first came on the market is there's there's now you have so many data sets
9:53
in real time um about what's going on for from your Biometrics uh they didn't
10:00
include was actionable steps once you have that
10:05
data so you have the data now what do you do with it um and so prior to to
10:11
launching manly and and and having this model that we now have now in this Precision Health vertical I would always
10:18
coach my clients to look at the data and then use that data to reverse engineer
10:25
what they did to either a accomplish those results or B or accomplish the
10:31
negative results and then how can we improve the day before or whatever those metrics are to then improve the results
10:39
over time so for instance if you're having poor sleep it's it's reverse engineering what you are what you're
10:46
eating what your lifestyle um habits are and what those items are that you are
10:52
essentially doing that day to accomplish that poor sleep result and then the uh the opposite as well is if you accompl a
10:59
great sleep score and you're feeling generally very energetic and you've got
11:05
a lot of Vitality and you're clear you've got no brain fog you can focus what did you do that day to accomplish
11:12
that that sleep score essentially so that's a very easy way to put it um but now we have all this other data and we
11:19
have ai that is allowing us to to Really formulate personalized protocols in real
11:27
time based on hundreds of of of data points um unique that's that are also
11:32
unique to the individual so it's pretty exciting yeah that's I mean I want to talk more about the AI aspect of it and
11:38
how you guys manipulate the data I said on my last podcast uh that it getting
11:44
some of this more uh this deeper data was super eye openening for me so my
11:49
wife and I we've been married for a long time 29 years uh this July um but we're both exercise like we started exercising
11:56
that was the beginning of our relationship and we've done it all all over time and and I'm a guy that works
12:02
out five to six days a week sometimes seven I do cardio I do I lift weights and you know all these things so I had
12:07
this like cocky attitude about my health and fitness right I've never been a
12:13
great sleeper like I was one of those guys one of those kids that they'd wake up I would wake up at the neighbor's
12:18
house from sleepwalking and like would literally leave the house wow in my sleep so sleep has always been a problem
12:25
for me but I'm just like oh that's how it is right like that was my attitude so when we first started going and having
12:31
this testing done and gathering this data we did the whoop U my wife didn't like how it how it she didn't like the
12:38
wearable aspect of it on her wrist so we switched to we switched to Aura I like aura's sleep data better speaking
12:45
asleep but all that to say what was super interesting to me is that it was like all right so you're this healthy
12:52
guy but at the end of the day you're under recovered you know you're not necessarily overtrained because that's
12:57
super hard to do but you're under recovered you sleep like crap your HRV is terrible all of these things and so
13:04
I'm like oh I'm way less healthy than I thought I was right because the data was
13:09
staring me right in the face and so we began to make changes like we we have this very definitive sleep routine now
13:17
that involves you know stopping eating at you know a certain amount of time uh we have blackout curtains on our because
13:23
it gets dark at like 11 o'clock at night here this time of year um so we have blackout curtains we keep the the room
13:29
cool we use blue blockers we do all of these things and and my my scores began
13:35
to go up over time and I'm was like all right well and to your point what am I
13:40
doing in order to facilitate those results right but I I love that right
13:47
like whether you're a high performance guy um or just your average Joe right like if you don't have the data you
13:54
don't know anything you really don't so you may feel like crap or I'm feel great
13:59
and it doesn't necessarily mean anything without having some data behind it exactly and the data just doesn't lie
14:06
it's it's evidence-based you know and that's the beautiful part of it and that's that's why now we're we're so
14:12
much more in control of our health outcomes because we're not relying on going to the doctor and going through
14:19
and all of the the barricades that we have to go through to get certain blood tests done and then when once we do have
14:25
those tests we don't get the the broad okay you're within range like what what
14:31
is within range you know compared to a declining um a a declining in health
14:38
population you know the the ranges that some of these doctors use for example for testosterone is like 300 to to 900
14:47
and if you if you look at a testost testosterone range at 300 that is that's
14:52
not within range right that's not optimal um and so when you're moving through these different datadriven sets
15:00
you begin to really understand what's going on under the hood you can then Implement all of these different
15:06
strategies and recommendations that have been proven and studied to actually improve each of those markers um and
15:12
then your trialing and testing and that's just how that's just how we're able to now own our own health pathway
15:20
and take real control of how we feel and what we want to do in terms of interventions and lifestyle
15:27
protocols yeah I want I want you to dive into what Manley does and what what that kind of looks like in terms of a testing
15:34
protocol because you did mention like lab core and you know I do walk-in lab and that kind of stuff but that's that's
15:39
just kind of scratching the surface between you know blood serum versus cellular you know levels and and those
15:46
kind things so I want you to talk about that you mentioned testosterone which is I've talked about my I'm on trt I've
15:51
been for several years I have a I have a mechanical issue which is basically I had a motorcycle accident and fractured
15:58
one of my test Les um great great story by the
16:03
wayon I'll tell you that let's dive in all right I'll tell the story so I
16:10
had a motorcycle accident someone pulled out directly in front of me and stopped and so I impacted the back of this car
16:16
at 45 miles an hour and and you know the um the best part of this story is like
16:22
it knock me out right and I'm laying on the ground and I look up and there was a
16:28
BMX track directly across from where I had the accident and so there's all
16:33
these like 10 and 11 year old boys 12y old boys right so I wake up and I'm literally circled by about six or seven
16:40
of these kids and the kid I wake up and the first thing this kid says to me he's about 11 or 12 he's like dude your bike
16:46
is effed but he used I was like great thanks a lot so I
16:53
get back from the hospital and I had actually left a dent in my gas tank from
16:58
my testicle which physics of that so I love that story the dad joke is I have
17:03
to put a roll of quarters in my right pocket or else I walk around in circles
17:10
so so we're going all all over on this podcast but love all that to say my
17:15
podcast my testosterone was like 243 yeah and I was in my 40s um and and
17:22
what did they say they were like well you're just below normal right and so this ridiculous Norm
17:29
that they use which is you made the and I want to I want to bring this point home because you said declining health
17:35
of the population so what they do is they don't say what the norm was in 1950
17:41
1960 they say based on the fact that we're old fat and eat like crap yeah
17:47
this is this is what this Norm looks like it's not a norm it's an average it's it really is it really becomes an
17:54
average and and so don't trust the doctor saying that this is the norm is
18:01
is my point right exactly and you know the the statistics right now paint a
18:07
pretty Grim picture for Men's Health overall you know studies are showing that I I believe it's don't quote me on
18:15
this everyone it's a a 1% decline per year across all populations for
18:21
testosterone levels you know and over over I believe it's over a third or
18:26
35% um of men in the US are classified as as overweight which then contributes
18:32
to Chronic Health uh issues diabetes cardiovascular disease um and it's uh 52% of of of men
18:42
all men are experiencing low labido as well and then you have obviously the increase in male suicide rates we're
18:49
four times more likely to to commit suicide than women as well and most men are are afraid to speak about the mental
18:56
health issues so the statistics right now pretty alarming um and what our
19:03
mission is essentially is at Manley is to disrupt those metrics overall and see
19:09
how much of an impact we can make across the board with all of these Global statistics using our product um and
19:17
making impact in the vertical that we're in what what kind of testing are we doing what if someone goes okay I W to I
19:25
want to get involved with Manley what what should I expect um what kind of testing are we doing kind of the
19:31
protocols feel free to go into the AI stuff as much as you want I know it's proprietary so we got to be careful
19:36
about some of that but um yeah what what would I expect in in terms of going through that process yeah so we we
19:43
leverage biological and environmental data research studies and as you said artificial intelligence to formulate
19:51
Precision lifestyle nutrition and supplement solutions for Optimal manal Health and so it starts with a
19:58
biological test so we use an atome self test kit which is really seamless very
20:05
easy to use so instead of having to book a consultation at um a blood drawer lab
20:11
or having someone come to your office or your home it's a simple fingerprick so we use a lanet you fill up two Jewel
20:16
strips of blood send those back to our lab within 48 Hours the Lab Partners
20:22
analyze the blood work and then they send the raw data uh through API to to
20:27
our portal now we also um ran a study on 500
20:33
Professional men these were actually all clients from one of the individuals on our science board we wanted to figure
20:40
out what were the top categories of male environmental health that they prioritize most and it
20:47
ended up being Focus confidence stamina mood sleep libido and recovery so we build an environmental health assessment
20:53
it's 80 questions to cover those pillars U and with those data points it's over
20:58
100 data points that we test we plug those into our portal and then our AI
21:04
populates a Comprehensive Health Report so we provide not only the results
21:09
because that is one of the issues that we've seen in the past that we're currently seeing with Telly health is you'll get bloods drawn and you'll get a
21:17
a PDF or report that just tells you a bunch of numbers and doesn't give you an
21:22
understanding and an in-depth understanding of what the buyo marker is what your result is and how that correlates to your over all health so
21:30
our model populates the Comprehensive Health Report we have different scoring algorithms to give you a an an overall
21:38
view of where you sit on the Spectrum up against the rest of the data that mly
21:44
has the data sets that M has so it gives you a really in-depth understanding of where you currently sit holistically and
21:50
then overall with each biomarker and each Health category as well um yeah go
21:56
go ahead keep going so so in terms of what we're test for now as I said we use
22:03
a an atome blood test so because of the nature of the at home blood test um you
22:08
are limited to to the amount of biomarkers that you can test for so we essentially we test for 19 different
22:14
biomarkers um those cover everything from vitamin D B12 fertin so alt a egfr
22:21
so kidney liver function uh and then your hormone panel so free testosterone
22:27
total testosterone shbg prolactin and then all of your
22:32
thyroids so TSH T4 T3 um and then also your triglycerides right so your total
22:39
cholesterol HDL LDL triglycerides creatinine um and with those specific
22:45
biomarkers our team ran through hundreds of studies to figure out what were
22:50
really the top biomarkers that we could run with given our limitations that are
22:56
going to give the individual and the user a the most holistic view of where they
23:01
currently stand from their biological health and then in terms of the interventions that we can Implement what
23:07
how are they going to get the the most bang for their Buck essentially for lack of a better T right and how do those
23:14
inter like what kind of interventions are we talking about I want I want to ask you that and I also want you to kind
23:19
of Define for me what this holistic health thing means I talked to the the
23:24
my last guest we were talking about he's a he's a a a doctor of natural ay yeah
23:29
and so we we talked about this whole you know it's like when you say naturopathy when you say holistic you like imagine
23:36
some dude that looks like Russell bran sitting cross-legged in the room with sage burning and all that kind of stuff
23:42
but that's not what holistic means right holistic you know holistic is is what
23:48
like Define what holistic is and then I want to talk about the the intervention aspect um of how all of that fits
23:55
together for manly and what you guys do yeah yeah I love that um it's it's it's
24:01
kind of a two-part question you know with the holistic and Functional Health so instead of going your traditional
24:06
route um what we do is we're trying to treat the root cause of the of the issue
24:13
right so instead of focusing specifically on on top level kind of
24:19
medications and things like that are going to be that are going to be more than more the more just a Band-Aid the
24:25
the Functional Health really kind of treats the root cause of the issue and when we're looking at the data sets and
24:32
the biomarkers specifically and we can see what the deficiencies are so looking at if you have poor sleep which can
24:39
relate to a ton of different health issues chronic disease um specifically
24:44
as well we're looking at why are you having poor sleep it's like okay you you're deficient in vitamin D so we
24:50
treat the vitamin D deficiency for example and that's going to obviously improve your sleep improve your energy
24:57
levels reduce cortisol if you're looking at you know issues that um come up from
25:03
increased cortisol levels and inflammation it's looking at the issue of why do you have increased cortisol
25:11
levels and how can we essentially treat what that issue is so going really to the root cause does that was that a
25:18
clear explanation for you yeah yeah I yeah I do think that that's a that's uh that's clear can you walk me through
25:24
those pillars you you kind of you went right through those pillars pretty quickly yeah I'm interested in what
25:29
those pillars are kind of like definitively and what things that that that men can do to kind of improve those
25:37
in general um and I'm also interested well we'll start there and then I'll ask
25:43
you another follow-up question after that beautiful so we have seven essentially seven core pillars um that
25:50
we analyze for in our environmental health uh assessment and those are Focus
25:55
stamina confidence mood sleep liido recovery and so basically what we do is we look at where you score on each of
26:03
those specific pillars and then our model will essentially select the top three to five interventions that have
26:11
been historically proven to improve those markers over time uh the most
26:17
effectively right so when you're when you're looking at the the focus or the
26:22
confidence or the stamina consistently it's what can we essentially do to to
26:28
improve those markers and when we're looking at those different interventions it's things like meditation it's things
26:35
like breath work cold plunging flow States um and it's very we're looking at
26:41
a real spectrum of a lot of biacky stuff which is pretty exciting when you have a
26:47
an individual that has low libido for instance where're we're using interventions like things that have been
26:52
proven they're a little unorthodox like icing the testicles for for 10 minutes um 3 to 5 times a week which which
26:59
actually has been proven so when you cool the testicles um it actually
27:04
improves the the sperm count significantly as well which increases your your testosterone so I shouldn't be
27:11
holding them whenever I'm doing the cold plunge I got to just let them let them I mean they're not
27:16
fre they're they're not free because they're freaking cold but you know so that's
27:22
exactly exactly exactly and when you look when we look at the the stamina category you know it's it's we're
27:29
looking at how can we mitigate burnout right um and it's like how can we
27:35
Implement more time blocking how can we Implement more of a a a structured
27:41
schedule so that you're taking regular breaks as I said walking meditations a lot of breath work um and then also SAA
27:49
ice as well like I said and when you're sitting in in a in a sauna an ice bath
27:56
and you're doing that breath work it's about mitigating the the risk of having
28:01
a a poorly operating nervous system essentially um and so a lot of the the
28:07
work that we do is with obviously professionals and so looking at the chronic stress looking at the burnout
28:13
that these guys experience and looking at the data that we have based on the the stamina and the focus uh and the
28:20
energy levels of most of the data sets that we have from out the users that we have on right now um it's very very
28:27
clear and it's very apparent that those kind of interventions are highly highly
28:32
highly effective but they're also they're also not so mainstream that
28:37
every everyone can understand how to just Implement those very easily right yeah and and there's biomark you
28:45
know you've got the biomarkers also that go along with it you know one thing with like cold plunging or any any stress
28:51
inducing activity right if you're using HRV or cortisol levels or any of these
28:57
things you're like all right well my body is you know intermittent fasting falls into this too if my body's already
29:02
getting its ass kicked from a stress standpoint there there are certain behaviors and feel free to disagree with
29:09
me on this based on what you knew um there are certain things that maybe you
29:14
on a certain day you modify or avoid or whatever so as to not increase cortisol
29:20
to increase the stress level is that kind of what you guys do bring into to account exactly so if your if your body
29:27
is under already under a lot of stress right and your cortisol levels are already quite high so going into a an
29:35
extreme temperature SAA for instance if your immune system's been shot and you're not feeling great you know going
29:42
into an extreme temperature 200 degre sauna is not going to do you any good
29:48
right and it's also the same essentially with with an with an ice bar um and so
29:54
it's all about understanding how you're feeling right but having that data and
29:59
then implementing the interventions trying to see engage how they're working
30:05
in real time and then doing those retests to obviously see what's actually effective and what's not yeah I love
30:12
that are you guys doing much with HRV that was I okay that was kind of a new thing
30:19
that I hadn't really learned I I had really never heard much about it I know the data is still kind of ongoing which
30:25
is heart rate variability and it's relation to stress and all mine's mine's low my wife loves those numbers because
30:33
she's like I'm so much healthier than you because mine's high but you know they're all they're all kind of Bas
30:38
Baseline numbers now when you guys look at all these markers and these pillars and and the data that you have are you
30:44
seeing a distinction between age groups you know like we you know a lot of the guys that listen to this are 40 plus but
30:51
I also have a lot of guys that I'm working with that are in the 18 to 30 right and and I'm trying to kind of help
30:56
these younger guys right like that's one one thing I really have a heart for is reaching into the younger guys on you
31:02
know their health and and goal setting and marriage and family and those kind of things but yeah um I'm interested
31:09
what you're seeing across the board that's a that's a great question so we
31:15
have we've tested currently uh about
31:20
150 individuals so far we've been on the market um only only a few weeks now so
31:25
we've tested our 150 individuals and we have such a broad broad range of
31:31
demographics um but if you look at the statistics um and what they what we're
31:37
meant to be seeing it'll be interesting when we go and do the retesting which is actually starting at the end of this
31:44
month so hard data in terms of retesting and and what those actual percentages
31:49
are for improvements on each marker I will actually have at the end of the month and I'd love to be able to come in
31:55
blazing with uh with exactly what we have right now but if you look at the stats you know 35% of men over 45 have
32:03
significantly lower libbido than you know 10 years ago as well um and if you're looking at you know the any
32:10
individual the men over 25 I believe um
32:15
uh experiencing more higher levels of chronic stress than uh than previously
32:22
then 10 years ago as well so the the difference in age group is going to be
32:27
pretty apparent for us as soon as we start retesting for sure yeah and and I think the scary thing is is that the
32:33
differences probably would not be as Extreme as what we would hope they would be right like you you you want someone
32:39
that's 22 to be more healthy you know
32:44
and and I that's a quote unquote right there but than than someone that's 65 I mean like just from a from a baseline
32:51
data if they're not doing anything to make any changes um but in reality I don't that's probably not actually true
32:59
overall yeah I would think you would think that they would be a lot more separated but I would say that the data
33:07
is going to show that they're actually closer um to each other than than most people would say now so let's talk about
33:15
young Luke how old are you 35 okay so you're still young I'm 51 um but if you
33:21
were like looking back to being in your early 20s right like versus your I mean
33:26
first of all I wish I had known at 22 what I know now about health and
33:32
recovery and fitness and you know I have a degree in exercise physiology so I wasn't taught any of this kind of stuff
33:37
right like it's just lift weights eat right move on with your life kind of a thing um but and I would love to have
33:44
had it at 35 also right like what would you how do you look back and see
33:50
yourself in your 20s what were you doing kind of things and then and then what do you see for yourself now health and
33:56
fitness wise and then what do you see like I got a buddy man's likei want to live to be 120 and healthy and I think and
34:02
he's in his you know mid-40s which is theoretically possible right yeah um and so kind of go through that age range
34:09
because that's you know I'm trying to really get all men to really think about this no matter how old they
34:16
are yeah so I mean it was you know even though I'm 35 it was a different age
34:22
back then right um I played rugby all the way through my late team so I had
34:28
been I had been training I had been healthy and and quite fit for majority
34:34
of my life um and then early 20s I actually used to I used to work on the
34:39
oil rigs um in off the West Coast of Australia so my lifestyle was was quite
34:46
rigid in that sense that I would wake up I would work um and I would and then I
34:52
would train and then I would go to sleep so in terms of looking at what I was trying to accomplish it's actually
34:57
different from a goal standpoint to what I've been trying to accomplish let's say over the last five to to 10 years back
35:05
then it was simply just trying to get as muscular as I possibly can and eating as
35:10
many calories as I I possibly could clean calories um and lift as heavy as I
35:15
possibly could and then over time as I've aged you know as as you said I'm still only 35 but as I've aged you
35:22
notice different patterns in recovery you notice injuries start coming to fruition from football you know many
35:29
many years ago and so it's more about the management of the recovery process
35:35
and the management of essentially how much strain and how much pressure I'm I'm kind of putting on my body at once
35:42
you know right now my where I'm the way that I train is you know I train five
35:47
six days a week um I don't ever lift to the one or three rep Maxs like I
35:56
used to I there is no need to do those Max lifts if you're looking for
36:01
hypertrophy um and it's more about kind of maximizing the time under tension and
36:07
the muscle contraction over pushing as heavy weight as possible right and then
36:13
a lot of focus lately has actually been on improving myself as a as a more of a
36:20
a hybrid athlete so you have this this this new kind of Trend in in training
36:26
where it's gone from either bodybuilding or CrossFit or endurance where they're doing 100 MERS uh to this more of this
36:33
hybrid athlete kind of movement and it's about more about being a well-rounded individual to where you can go and crush
36:41
a crossfit workout you can sit in the gym and you can also push out a solid hypertrophy workout um but then you also
36:48
have the endurance of of some of these Marathon athletes as well and looking at where I wanted to go with my training
36:55
instead of being super I would say uh focused on more of
37:02
the bodybuilding aspect and and and not swinging you know all the way over to
37:08
going to a complete endurance athlete being able to run a few miles at a
37:15
decent pace while also being a to push heavy weight um is really kind of the
37:20
goal for for this hybrid kind of movement in myself at the moment so training nutrition recovery has all
37:27
changed significantly between even when I was I would say late 20s to even 30 to
37:33
where I'm currently at now and the results that I'm seeing personally are are phenomenal um and it's been been
37:39
really a focus on really dialing in my recovery times and and not overtraining
37:45
and making sure that obviously my nutrition is is on point and what is the I mean yeah the
37:52
the mindset shift what what was it that kind of first of all I love that
37:57
holistic view of Fitness like I really want to that's what I try to do at my age now we've done multiple marathons a
38:05
bunch of half marathons I'm top heavy I got kind of I got smaller legs and I I can I finally started to build a little
38:12
bit more mass in my legs at my age by the way it's D um but like I was fatter
38:18
the fattest I've ever been is when we were training for Marathon because our nutrition sucked
38:24
and you give your give yourself permission 18 mile I burned X number of calories I'll have these whatever you
38:30
know eat poorly but I love to be we did um I'm not a CrossFit guy but a couple
38:36
weeks ago we did two 20 minute eoms back toback um I was in a group of about 40
38:42
men and I was the second oldest and I did I did okay like I I felt pretty good about it um how I did but it was a it
38:50
was a level of endurance that reminded me that my level of endurance is not
38:55
where it where it needs to be right like I want to be able to go in and do a 20- minute eom which is every minute on the
39:01
minute if you're not familiar with that term look it up there's some crazy stuff that you can do but to your point being
39:07
able to have that holistic approach to Being Fit yeah and and I think that's
39:13
amazing um how did that mindset shift for you like what did you decide you know to do that great great question so
39:20
I was working when I was when I was building the studio portfolio that we
39:26
had I started I started that Journey at 27 years old and I was 27 training
39:35
nearly seven days a week most days working from 4:00 a.m. till 900 p.m. 6
39:42
days a week and I I was eating really well and to one of your points earlier I
39:49
I felt something was off right I felt something was something was I was fit um
39:55
but I wasn't feeling great so went and got Bloodstone and turns out my testosterone was that of a 2-year-old
40:02
child essentially and so to hone that back in and come full circle it's you
40:09
can you can feel like or you can do all the right things and all the right protocols but until you get the Bloods
40:15
done you don't actually know how healthy you are biologically and and now that I
40:21
know when you look at a lot of endurance athletes their testosterone is extremely low because their cortisol levels are so
40:27
high so I I looked at not only my blood work the data and what I was actually doing
40:34
and I was like okay I need to I need to make a shift into focusing on obviously
40:40
different modalities obviously reducing cortisol was a huge one for me and implementing more daily habits into my
40:48
routine because I was a very and still am very structured individual so that I can so that I can actually be healthier
40:55
than than I am now and once I started going down the path of I did a lot of breath work started doing a lot of yoga
41:02
started reducing the amount that I was lifting um and kind of increasing my kind of zone two training I just kind of
41:10
fell in love with being able to move better and having more energy um and then you go for different goals with
41:18
your physique specifically and I always always suggest and and always
41:24
will keep some form of hypertrophy training in because of how the muscle
41:31
development is just so different when if you're looking at you look at a CrossFit athlete compared to not a not a Olympia
41:38
bodybuilder but a a bodybuilder the physique is different right and so you
41:43
you still want the Aesthetics but you also want the functionality um and that's where I kind
41:49
of shifted over to more of this this hybrid training model yeah the
41:54
hypertrophy model is like I tell I'm an evangelist for weight training and and
42:00
you know we we live I live in a world of of a lot of high performance females because my wife is like a but on the
42:06
automotive side hot rods and welders and all that kind of stuff love but I also but you know my wife is my age so she's
42:13
50 about to be 51 and so we're in this age group and it's really funny to see these women that are in their like 55
42:21
plus that are the skinny fat right like they they want to you know they're they are just far enough out of of where we
42:28
were we were kind of that generation that just started um where women could do weight
42:35
training they were doing more you know more aerobic type stuff but it also Incorporated weight training but you
42:42
know I joke and say I've been sore for 35 years because I just lift I just lift
42:48
every week right like it's just but it's that that little bit of soreness that little bit of tightness is like almost
42:53
like an addictive kind of feeling um but I love that hybrid
42:58
model yeah yeah and look I agree you know part of the part of the decision is
43:04
I and I've gone back and forth between this so I I didn't just shift and all of a sudden you know not focus on on more
43:11
of the bodybuilding and go completely hybrid and I've gone back and forth over the years and
43:17
some uh cycles and and programs I'll focus more on you know the hypertrophy
43:22
model and then other cycles of programs I'll focus more on the holistic kind of functionality and the and the hybrid
43:27
training but part of that shift was really looking at the what I wanted out
43:36
of my life holistically so the way that I wanted to spend my time and I noticed
43:42
that because I I love what I do and I have even when I was I was I was building the the gym portfolio I loved
43:49
what I did so I literally found myself working 16 hours a day and and and doing
43:55
it not just because I loved it because you have to but I didn't I found myself that in a position where I didn't have
44:02
any outside of work Hobbies right Bes I would train and I would work and when I
44:08
when I lift generally I lift solo so I lift by myself headphones in music blaring and it's more of a therapeutic
44:16
kind of meditation for me as well but over the years of doing that I realized
44:22
that you know one of my highest values is community and when you when you don't
44:28
really have any other Hobbies other than training and working you kind of you lose that um that part of your life and
44:35
when I sold all the gyms that part of my my lifestyle went with it because we had
44:41
built multiple communities in a number of different cities in southern California and we had you know it was it
44:47
was a really good experience to be able to bring that many people together and and build a kind of a network where
44:53
everyone could grow connect and collaborate and I sold that kind of network we kept the relationships but
44:58
the community aspect was gone and I looked at you know the the hybrid model
45:04
and how and the difference in interactions with these hybrid athletes compared to more of the bodybuilding
45:11
scene um and started really kind of hanging out with those guys and and kind of pushing my
45:17
performance with those with those with the guys that are obviously you know
45:23
athletically much higher performing than than I was at the time as well and I just fell in love with that process
45:29
again and being able to go and hang out with a group of individuals and train with a group of individuals and and hike
45:36
and rock and things like that and build that camaraderie it was a it was a a
45:41
definitely a shift in mindset as was like this is really where I get more fulfillment out of not just being
45:47
healthier and fitter and building a great physique but it's also about you know being fulfilled and and and having
45:54
a more of a community aspect to to what I was doing yeah the community thing I
45:59
was I was surprised because we like that the imams that we did we we were I was at a men's event and um like I think
46:06
there was 35 guys there anywhere from 19 years old to 55 was the oldest I was the
46:13
second oldest but in this particular thing a guy made the statement that it doesn't
46:18
matter what level of Fitness you are you still push as hard as you personally can
46:23
but the encouragement between the team you know we're in teams of three you've got that camaraderie you've got that
46:29
Community you're sweaty as hell you're exhausted yeah we were we were doing pull-ups and I could not physically will
46:36
myself to do another pull-up you know and so it's like which is a great place to but you don't quit you do the fake
46:42
ones you know you know I mean like basically I was just like barely able to pull my
46:48
chin up over the bar but to your point is that Community aspect of of it's It's
46:54
a hobby but it's combining that camaraderie and community that men so often forget and so often miss miss out
47:01
on did you kind of go through an identity a little bit of an identity crisis when you sold the gyms because
47:08
you talked about kind of setting that setting that aside and if anybody doesn't know this if you're a fitness
47:13
person your your life is from 5:00 am. to 9:00 amm 11:00 a.m to 1: p.m. and
47:19
5:00 am. to 9: which means your your life is from 4:00 a.m. to 9:30 or 10:
47:25
p.m. right so like that's that lifestyle but I'm I'm curious if you kind of had any you know if that's something that
47:31
you went through as you as you and then had to redefine who you were that is
47:37
exactly uh what happened so my a lot of my identity and My Success um as an
47:45
entrepreneur was tied to the success of of my portfolio right and so even though
47:52
we had we got acquired in 22 by uh a private Equity Firm and we did we did
47:57
quite well for a portfolio of Fitness facilities and once I sold them I went
48:03
through and I was already working on a different model for manly different to what it is now it's Advanced
48:09
significantly since then um but and I didn't realize that my success and my
48:15
identity was tied to to those Studios and once I kind of went through this process I realized that you know I I
48:23
slumped into you know some form of a lter form of depression and not really
48:29
understanding okay who I was what I not what not to the point where I didn't know what I wanted to do because I knew
48:34
I wanted to work on this this project where we could bring you know personalized Health to the men's Market
48:41
but not having that that success identity and all all of a sudden having
48:47
a startup where everything is going wrong all day every day and we're I'm
48:53
burning through investment funds I'm burning through capital and things aren't working and it's a matter of
48:58
trial and testing and kind of starting again in a space and vertical that I
49:04
didn't have the business experience in essentially right have I had experience
49:10
and and knowledge in uh in the vertical but I hadn't operated in a D model before I hadn't used AI before either
49:17
and so it was really about okay how do I need to position myself as a leader that
49:24
can attract the right individual to help me build out this concept and so I started really shifting into focusing on
49:32
on leadership and becoming this a CEO that individuals want to work with and
49:38
individuals want to invest in as well um and that's been a that's been a long process as you know it's a it's a
49:44
lifelong journey of improvement um but when you have a specific systematic
49:50
approach to to growth and you have a very very deep understanding of of who you
49:58
are what your strengths are what value you bring to the table and you're able to to pitch a vision and then
50:06
somehow uh convince people to come along for that Journey uh and then leave their
50:12
kind of certainty and come along for the ride with you and then also pitch people to to be able to give you investment for
50:18
that Vision it's you find a very unique kind of skill set and confidence in
50:23
yourself so to speak um and that as I said has just been a it's been a wild ride of of personal growth for sure over
50:30
the last five years yeah it's it's interesting because I can hear it in your voice that excitement of that right
50:36
and and the irony with all this I've had I've had conversations with with quite a few guys that have been like on that
50:43
exit path or have had that exit path and and I call it the like onai uh you know kind of this philosophy
50:50
of once I do this or once I get there or on and the irony is that like here
50:55
you're sitting probably going through all this situation and like you you look at your bank balance you're like wow
51:02
that's an awesome number but at the same time like what the hell do I do now like I you like you said you already had some
51:08
things in the pipeline but once you tie yourself up into a certain activity or
51:14
identity and it becomes a challenge to do that I think whether you're an entrepreneur which a lot of the guys
51:19
that listen to this are entrepreneurs and we're a little bit crazy and to your point you're basically trying to get other entrepreneurial people to come
51:25
alongside you along the crazy Journey but whether you're that or you know you're just trying to be a better father
51:32
a better husband a better man you know that identity is something that is
51:37
supposed to grow over time so like your your journey from doing the
51:42
portfolio selling it kind of identity crisis and then now at a point when
51:48
you're in your mid-30s to say look I'm I'm gonna this is part of my journey
51:54
right like your journey at 35 is different than your Journey at 22 my journey at 51 is going to be different
51:59
than my journey at 60 and I'm not you know for us we don't retire right like we just find something just we just find
52:06
something new to do and all that to say like if you're listening to this and you feel stuck and
52:12
you feel in that place where you're where you're just you know like contentment is something that can is a
52:18
killer right like if you just if and and I say contentment in like I'm just going
52:23
to do this this is just my life now right like and I love your story because
52:29
it really shows that someone that is a very high performing person still faces
52:35
those challenges right and is still something that you have to go through all the time yeah it's I mean I always
52:43
say to to to individuals I said it to um my old business partners uh a few months
52:50
ago is when I every single day the amount of adversity you face as a as a
52:56
startup founder is imense and it's extremely overwhelming and that's a lot of the reason why 97% of startups fail
53:03
is because there is just too many obstacles of too much adversity uh and they just get hung up and they're unable
53:10
to to Really push through that and what I used to use and I still use it as I
53:15
said I said it to my old business partner is I used to work underground um
53:20
as a diamond driller and when I have hard days I look at going down the hole
53:28
and going you know three miles underground and spending 13 hours in darkness slinging steel covered in you
53:35
know covered in [ __ ] um for four weeks at a time and then I would have one week
53:42
off and then I would repeat and I used to and I just say nothing's as hard as going down the hole and for the last
53:49
eight years since I moved to the US I've been able to to build multiple companies and reinvent myself time and time again
53:56
to be able to lead the vision that I had at the time and that I have at the time
54:02
and so when you when you're when you're looking at personal growth there would be there would be no value in the
54:09
journey if it was easier because as we all know it sounds cliche and everyone that's listening knows this but
54:15
everything you want is on the on the other side of the hard thing right the issue is with the p the perspective that
54:24
you have when you're going through it is why is this so hard and you'll find
54:29
yourself saying that over and over again and I catch myself because I know that
54:35
if it wasn't this hard there would be no growth on the other side of it and I you would not be able to evolve into the
54:41
individual that you need to be in order to accomplish the vision or the dream or the goals the Milestones that you have
54:47
and who you want to be whether that's as an entrepreneur whether as you said whether that's a father or as a husband
54:52
as a partner it's the adversity that is going to mold and shape your character and your perspective on the world which
54:59
is then especially as a father which I'm I'm not so I can't speak firsthand but that's going to then flow into how well
55:06
you parent and how your your child sees the world right as well and the lessons
55:11
that you can that you can give that that little human which is really special so
55:17
I look at the the biggest muscle that is needed as a as a startup founder or as a
55:26
as a young man if you're if I'm talking to younger man is grit and it's about
55:32
how much you can endure for how long you can endure it and at the end of the day
55:38
as long as and again this is going to be a cliche little quote but I'm just pop
55:43
they're just popping in my head but as long as you as long as you don't quit you haven't failed and so you can figure
55:51
out what doesn't work and then pivot and move forward but the continue ation of
55:57
the journey and the continuation of putting in the work and putting in reps and Reps and Reps over an extended
56:04
period of time is going to give you the results that you're looking for but as entrepreneurs you know we're hardwired
56:11
to move the goalposts every single time that's just that's part of
56:17
Entrepreneurship right that's what it is and so you never ever going to be satisfied and so if you look at the
56:24
goalpost as always the end result you'll actually end up living a decade or two
56:29
decades of pretty much unhappiness and unfulfillment cuz I I I did that and
56:35
until I started shifting my perspective into the obstacle and this is another quote the
56:42
obstacle is the way right and so when you look start looking at these obstacles as an opportunity to sharpen
56:48
your sword and figure out Solutions and become more intelligent and
56:56
understand more about what you're capable of then the entire Journey becomes a huge line of lessons and
57:04
growth and and that's the way I I like to look at it now is like something happens and it's like sweet let's let's
57:11
go straight into solution mode and how do we how do we fix this and in turn that makes everyone involved better
57:18
there a longwinded explanation but yeah no I mean I absolutely love that you know I've talked about before that as a
57:25
as an entrepreneur and just who I am as a as a man I expect failure yeah like
57:31
failure is not a failure is not a surprise to me because I know myself but
57:36
I'm missing that I always I always say you know people like why do you know how to do so many things and I'm like
57:42
because I'm missing that thing in my head that tells me I shouldn't try yeah
57:47
and so by trying different things you learn and I'll like I've redone so many different things right like so having
57:53
that um you're not being so averse to failure I think is a is a huge component
58:00
um and to your to your point and let me throw a my own cliche right
58:06
it's the pleasure is in the journey yeah right like life is supposed to be fun I
58:13
I uh I was listening to something one day and I I have I changed my so I have my goals for 2024 on this whiteboard
58:19
that's I'm looking up to my right right now and I had all my numbers I have multiple Brands and I have all these you
58:25
know metrics and all that kind kind of stuff and it was stressing me out because I was thinking about it all the time and so I was listening to a guy
58:32
that's funny because I just got a text from him on one of his things David Meltzer and and I changed this board you
58:39
know who David is um I changed this board now my goals say have fun serve
58:44
others and build a life like those are my goals right and under that is gratitude and joy and fun and happiness
58:51
and all that under the build of Life thing because it it is supposed to be fun if it's not fun and and like you say
58:59
being in a startup getting VC Money Getting private Equity all of that crap is stressful like that that but at the
59:07
end of the day you're still enjoying what you're doing uh I always give the example I've got this 65 Cobra Roadster
59:14
that I built and there's like 3,500 hours into it um it's an amazing car
59:21
super fast does whatever I want it to do I don't drive it I don't drive it and I always think
59:28
it was way more fun to build it than it actually is to drive it for whatever
59:33
reason and people you know I'm a car guy through and through so come yell at me if you're a car guy uh anyway they they
59:40
need to be driven but that's to say that the Journey of getting there and the and accomplishing looking at this piece of
59:46
Automotive art is what got me there my businesses are the same your businesses are the same my kids are the same my
59:53
marriage is the same you know it's like this journey that we go through right exactly it's it's all in the process
1:00:00
mate you know and back to your point is is living more for a living right and
1:00:06
and figuring out what lights you up and then doing more of that um a lot of a
1:00:12
lot of guys and it's the same in the startup world like you know at for the most part you're wearing every hat um
1:00:19
that there is to wear in the company until you have the resources or you can um you can convince able to come on the
1:00:26
ride with you when you when you figure out when you figure out how you can
1:00:32
optimize a team that is high performing and that owns the vertical that they're in and I'm just speaking in business
1:00:38
here that gives you then the freedom to then focus on the things that light you up within the business and when you do
1:00:45
that you you're inherently going to move through Milestones much faster because
1:00:50
you love the work that you're doing if you're in all of the boring work and look as you know you Pro you know very
1:00:57
well the boring work is where everything actually gets done like we all we all know that it is the years of boring work
1:01:05
sitting inside an office where everything is actually getting done and when you get to a point there where you
1:01:11
can only focus on what the things that light you up and what you're really good at that's it
1:01:17
that's a great place to be right and it's hard to get there at start but when you do get to that place that's when you
1:01:25
can look at okay how am I living more for a living what lights me up on the daily and even if you're not directly at
1:01:32
that spot that's where you should be aiming to get to every day I have the same so I have a process that I have
1:01:38
used and I've rinsed and repeats I've taught this to dozens and dozens and dozens of entrepreneurs as well and it's
1:01:45
a blend between okrs you're familiar with okrs objectives and key results um
1:01:52
and a a reflect and project method that I have and I basically go through a
1:01:57
journal entry every day just dump and brain dump to try and clear my mind and
1:02:03
Trigger some dopamine so that I can hardwire my brain for accomplishment and then I ask myself a few questions those
1:02:10
questions are designed to dump dopamine into my brain and what happens when we
1:02:17
get dopamine the brain immediately wants more so when we're hardwiring our brain
1:02:23
for accomplishment we're looking at asking those questions and then going
1:02:29
through my objectives and my key results and then my daily clear goals and every time you tick off one of those daily
1:02:35
clear goals you get a hit of dopamine it's only a small hit but you get a hit of dopamine so what happens is over time
1:02:42
as as you go through this process you're hardwiring the brain for accomplishments
1:02:47
so you're always looking to keep progressing and just continuously making
1:02:52
progress and and hitting Milestones toward whatever the the objectives are
1:02:57
um and so I've used that process for the last I don't know five six years and
1:03:02
it's just allowed me to really understand what I need to do every day but also it's opened up time for me to
1:03:09
also work on the things that light me up which is the best part of the process I love that c can you give me an example
1:03:15
of a couple of those dopamine dumping questions that you asked yeah so I I the
1:03:21
first thing I asked is what were my wins yesterday and these are like hard wins so it's like did I get a contract done
1:03:28
did I get a deal done did I make a sale did I onboard a new team member did I get to this advisor something that's
1:03:34
significant not just you know I got my work done for the day um and then the the second question is is did I live
1:03:41
within my living for a living as we're talking about it metrics and I had like four metrics that each day would make
1:03:49
the day great uh one of them is get a deal done so whether that's a new partner a new affiliate a new sale an
1:03:56
investor um or a uh a new team member on board something that is going to move the
1:04:03
company forward right the second one is training with friends so did I open my
1:04:08
open my day up did I train with some of the boys today the the third one is
1:04:14
skills development did I grow so every day I make sure that I spend an hour to two hours it's generally about an hour
1:04:20
and a half developing my skill sets as a leader my financial literacy um Men's
1:04:26
Health specifically whatever it is it could be a podcast could be a book could be um something that I'm studying on a
1:04:32
subject I just make sure that I get that in and then the SEC the the last one is
1:04:40
um what what did I just cover sorry I just out of mind blank what did I just cover got skill set yeah you got skill
1:04:46
set you got training um sorry the last one is connection yeah con um and so you know
1:04:53
did I connect with at least one new person today and and so I take you know I make sure that every day I have
1:04:59
something on my calendar whether it's whether it's a zoom meeting whether it's a coffee it could be uh something on
1:05:04
Instagram or or social media where I'm making sure that I'm building and nurturing my network and and I'm
1:05:10
connecting with one new person so that's the third question and the the the the
1:05:15
the fourth is um did I live with Integrity today um and so living with
1:05:21
integrity means the way that I look at it is did I do everything I said I was going to do today so I have a list of
1:05:27
clear goals uh and then if I've ticked all that list off it's very easy for me to have that metric and say I did right
1:05:35
yeah and then the last one is what would make today great essentially what how would I make today the best day I
1:05:40
possibly could and just and that's objective as well it depends on where you are on your journey what you're
1:05:46
doing it's not like oh I wish I was on on an island in Greece like you got to be realistic it's like I have a startup
1:05:52
how can I make this the best date possible and then I make sure that work on doing that for the day I love that I
1:05:58
love every single one of those we talk I've talked a lot about celebrating wins at the end at the end of your day giving
1:06:05
yourself things that you can accomplish at the beginning of the day to kind of set your you know like you're saying set yourself up for Success um I'm pretty
1:06:13
excited that I get to be one of the connections for today as this podcast so you check you
1:06:18
check check that off dude this has been this has been amazing I'd love to have an opportunity to you know as you guys
1:06:24
get Farther Along to to come back and kind of study more about what's going on with the data and and all that if if
1:06:30
people want to get involved with Manley and what's going on if they want to learn more about you get some more of your coaching um how how do they do that
1:06:39
the best way to to understand more of the manly model the product and everything that we're doing is just jump
1:06:45
on the website it's get get mn.com there's a ton of information on
1:06:50
there you can also go to our Instagram which is get Manley get mnl
1:06:56
um you can also connect with our team on there as well we're very active on there if you want to ask questions for myself
1:07:02
uh it's the same I LinkedIn and uh which is Luke hardus and then also my Instagram which is lukor hardus and be
1:07:10
happy to uh to answer any questions anyone has and if you if you just want to connect reach out awesome Luke this has been a a big
1:07:18
highlight of my day so I appreciate you taking the time and uh yeah let's do it again absolutely Kevin all right brother
1:07:24
thanks for having me mate if you're looking to really maximize your life and become the man you were made to be head
1:07:31
over to maxed out man.com and get your journey started today