Episode 24 - The Secret to the Entrepreneurial Pursuit...Don't Quit Dumbass! - Jimbo Balaam

In this conversation, Kevin Dvais interviews Jimbo about his entrepreneurial journey. They discuss Jimbo's experience starting a mobile detailing business and the challenges he faced along the way. Jimbo shares how he discovered his passion for entrepreneurship and his decision not to go to college. Despite technical difficulties during the conversation, they explore the importance of persistence and the value of showing up for clients. Overall, the conversation highlights the ups and downs of starting a business and the lessons learned along the way. In this conversation, Jimbo shares his perspective on the importance of hard work, overcoming talent, and not giving up. He also discusses the goal of inspiring others through his entrepreneurial journey.

Takeaways

• Passion for entrepreneurship can be discovered at a young age and drive a person's career choices.
• Not everyone is suited for a traditional college education, and alternative paths to success should be explored.
• Starting a business requires research, learning new skills, and adapting to challenges.
• Showing up and delivering on promises is a simple but effective way to stand out in business. Hard work beats talent when talent doesn't want to work.
• Talent can sometimes be a hindrance if it leads to complacency.
• Don't give up, and you won't fail.
• Inspire others through your own journey.

Chapters

00:00 Introduction and Technical Difficulties

06:22 Jimbo's Entrepreneurial Journey

18:08 Deciding Not to Go to College

25:24 Starting a Mobile Detailing Business

34:10 Finding Success in Mobile Detailing

01:11:06 The Power of Hard Work

01:12:33 Overcoming Talent

01:13:59 Don't Give Up

01:15:45 Inspiring Others

About Jimbo:

With almost 800 episodes, Jimbo has lead the pack in the automotive detailing podcast space and set the standard for those that have followed.As a content creator and consultant, he's not only building an extensive following online, but also helps companies bridge the gap between their products and the end consumer.He's serial entrepreneur, auto detailing "expert", product developer and tester, who prefers to not take himself too serious and likes to hide out at his "detailing studio". Also, he enjoys spending family time with his wife and three kids. 

http://www.autodetailingpodcast.com/

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Transcript

0:00
Welcome to maxed out man helping you
0:06
become the man you were made to be hey guys it's Kevin Davis from the max
0:11
out man podcast this is episode number 24. I'm here with one of my very favorite people and one of my best
0:16
friends in the world Jimbo Balaam Jimbo is an entrepreneur content creator
0:23
um multipreneur really and I thought today would be an awesome opportunity for us to talk to somebody that's gone
0:28
through this entrepreneurial Journey he's still a young guy uh you know like 15 years younger than me and so but he's
0:35
already done quite a bit of uh stuff in yeah at least what well how old are you
0:41
I'm joking I'm 34. all right so you're 16 years younger
0:46
than me but Jimbo's gone through this whole process so whether you're an employee an entrepreneur or a budding
0:52
entrepreneur like this is something you want to try as you're getting a little bit later in life then uh kind of follow this journey and and we'll learn some
0:59
stuff from him so thanks man appreciate you coming yeah see you later
1:05
that sounded like an outro to me so I don't like it after I should
1:11
mention that Jimbo and I have known each other for like a decade and uh we've
1:16
probably done 15 or 16 podcast episodes together on his podcast and my podcast
1:21
so uh this this will be a very familiar sarcasm Laden episode I'm sure so uh so
1:29
yeah let's watch you stick around for a little bit anyway yeah no super happy to be here super happy for you
1:37
yeah walk through your kind of yeah so what I'm trying what I was thinking
1:42
is that we can go ahead and tell people kind of what your entrepreneurial Journey has been basically and then we
1:47
can go into some stuff about like if you want to start this journey on your own here's where you might start there are
1:53
some options and kind of go through all that so I'll just let you ramble and talk for a while uh give me your journey
1:59
from starting your detailing business content creation Airbnb and all that stuff sure and cut me off wherever I
2:06
could talk forever um so in in sixth grade I got a detention we got we got time we it's
2:13
sixth grade yeah so if I if I go on too much just uh cut me off and interrupt
2:20
wherever you see fit but uh my journey into entrepreneurship as I kind of
2:27
reflect back on it all these years later I realized that I was and and seeing
2:33
kind of my uh my kids grow up and then my my nieces and nephews grow up I
2:38
really do believe that I was born with the entrepreneurial Gene um because for as far back as I remember
2:44
I always wanted to own my own business now for the longest time I thought I
2:49
wanted to own my own business because my dad owned his own business and I saw what that afforded him not necessarily
2:56
in intangible things but in flexibility uh as far as time is concerned uh
3:03
flexibility as far as doing what he wanted to do what he wanted to wear um and how he wanted to kind of operate
3:10
his life now now we would call that kind of a lifestyle business but back in you
3:16
know the 90s there was I if that was a term in the 90s I wasn't familiar with it because I was only you know five
3:23
years old or six years old or whenever you start remembering those first memories but for
3:29
as long as I've been around my dad has owned his own business and so that was the closest closest example to me and so
3:37
you know going through high school and starting to come of age where you got to get a job you know I knew that I had to
3:42
get a job but um I in the back of my head I always wanted to run my own business and I was
3:48
a really really bad student um from pretty much like seventh eighth
3:54
grade through high school um I just kind of coasted by I wasn't into drugs I didn't get into anything
4:01
but my biggest problem was that none of the teachers could tell me how what they
4:07
were trying to teach me in class was applicable to the real world how I would
4:12
need it yeah I think they can do that still I don't think they still can't do that so you know that was always my
4:19
question growing up of like okay this is cool but how does it apply to real life right because on at home I'm seeing my
4:26
dad you know do the books for his business and Counting the money and doing accounting and taxes and and
4:32
budgeting and trying to scale and um you know and my dad just owned it t-shirt and Candy Shop you know and and
4:40
it started with um just t-shirts and then it went into t-shirts and candy so I was going down to you know the candy
4:45
wholesalers and and stocking and and kind of learning that game and customer service and you know worked at the
4:53
restaurant or the restaurant worked at the shop we called it all the time because the shop also doubled as my
5:01
babysitter because that's where I would go after school because that's where my dad was you know and my mom most of the
5:07
time and so I didn't go home after school I went to the shop you know because it was a short distance from
5:14
where the bus dropped me off and it was that's I was too young to be at home so I went to the shop till six six or seven
5:22
um and kind of you know so that was my earliest memories of doing that and uh
5:27
even one time I remember I was learning the as a customer walks in you gotta approach them and talk to them and there
5:33
was like a little script that they would say of like hey welcome in is there anything I can help you with anything I can help you find you know and that was
5:40
kind of the script that my dad would say and so I was learning this script and I remember one time I said hey is there
5:46
anything I can help you find anything I can help you buy you know and I messed up like that was a little aggressive
5:54
you know but I remember that customer having like like oh wow like that was up
6:00
front like yeah is there anything you can help me buy I get what do I need to buy you know and so uh that was one of
6:06
my earliest memories from from working at the shop uh but he made candy and fudge and t-shirts and he screen printed
6:13
his own t-shirts and and then it it transitioned into a mail center which he still owns to this day and so
6:21
um I know way more about shipping and notary did they take did they take the time like were they
6:27
deliberate about teaching you things no like how to do the books and how to sell and all that so this is just you
6:33
observing dad and mom kind of working in the shop okay yep yep there was that and
6:39
that's uh one thing that I I get frustrated at now but I'm very diligent
6:45
to try to do it with my kids now is there was you know a lot of the teaching
6:50
was oh you'll figure it out or figure it out or I don't know find a way and it's
6:57
it frustrates me now because it's like man it didn't have to be that hard like figuring it out is really hard but if
7:04
you could have a mentor or someone telling you hey this is how I've done it in the past or this is why I do it this
7:10
way or this is the system that I've developed and it's maybe not perfect maybe not the only way but this is you
7:16
know someone teaching you that or or doing that and I think that's why this podcast could be so valuable to people
7:22
too is because um and just technology in general I guess because when you can hear other
7:28
people that have done it or how they're doing it you know call it a mentor for
7:33
sure right that you could just grow Leaps and Bounds faster that way and how I grew up was
7:41
like figured out you know it's like I I want a car figure it out it's like
7:48
ouch that hurts right one of my buddies who was actually a guest on the podcast Mike bashoda he
7:55
does Real Estate development his mom does day trading so he's got this 12 year old he's got a 12 year old and an
8:01
eight-year-old his 12 year old son they take both of these kids to real estate closings and they have them sitting on
8:08
you know conference calls with the loan officers and you know this kid is
8:14
actually doing day trading now he has a certain budget that he got to start with wow he you know continues to build that
8:20
so like they're taking steps to deliberately teach these kids and the irony is that these kids are what they
8:25
call unschooled right like that's a that's a phrase that's a little bit different than homeschooling and so okay
8:31
and taking that chance to teach if you're an entrepreneur or if you're you know with just basic life skills it's
8:36
always good to teach your kids that stuff you know one of my favorite life skills I actually learned it my first job was
8:42
in and out um and I think if I was growing up in this era
8:48
um I don't think I would have ever had a normal job um but I am grateful for the jobs that I had I never lasted very long at any job
8:55
I think the longest I lasted was two years because I had this and this is
9:00
where the entrepreneurial part of me really started to come out was I would sit at those jobs and I would realize
9:07
everything they were doing wrong or everything they could do better right and then that would frustrate me and
9:12
then that would you know make me bad at my job because I'm like well why do you do it that way that's so dumb like well
9:18
this is how we've always done it and I'm like yeah but it doesn't work and they're like what do you mean it doesn't work I'm the manager here you know and
9:25
it's like okay well I just started but like that's all you want me to do like it doesn't work and so I would you know
9:31
I also have a really good work ethic which I inherited from both my parents who grew up in the grocery business
9:38
um but so I had this weird you know thing going where I had like an
9:43
extremely good work ethic um but then thought everyone one was doing stuff wrong which did not mix for
9:51
a good employee mindset um but one of my favorite life skills that I'm absolutely going to teach my
9:57
kids and maybe it's one of those things that it's like you know maybe it's the equivalent to learning cursive nowadays
10:03
but like making change for someone um is a skill that I learned in and out
10:08
and I love I'm a big if people haven't you know caught on by now with just us
10:13
you know jamming back and forth like I'm a big prankster I love razzing people like I love messing with people I I love
10:20
that and one of the best ways to mess with people is to make them give you change when they've
10:29
already hit like a mountain tendered right so give them a penny after they've already like popped open the drawer or
10:34
like give them a dime or 50 cents or 52 cents or something like that right and
10:40
just watch them squirm and call managers or give them a dollar right because you want a 10 back and not like nine dollars
10:46
and something cents or whatever you know you want ten dollars and fifteen cents back instead of nine dollars and
10:52
whatever cents back right and so yeah that's a skill a life skill I think that's super important
10:59
um yeah that's funny to be able to do that to you know fast food workers now because the freaking computer does it
11:04
all for them right I mean that's assuming that people are still paying with cash but like that their brain just
11:09
like see they look like they're having a stroke when you do that like they just they they don't really know what to do
11:15
so well and they're accepts their excuses that you know if they they can't give you back different change than what
11:22
they entered because it'll throw their tail off you know and it's like yeah it doesn't
11:28
work that way this is not how that's not how Matt that's not how math works but okay your math is not mathing right
11:35
and so um but yeah so I remember in high school like the only classes that I did good in
11:42
was like the entrepreneurial elective classes where we'd like build our own businesses and uh but you know still
11:48
this is like early 2000s so the the the path that was right in front of me
11:55
um was you go to college because I wasn't a drug addict I didn't go to a continuation school I wasn't a bad kid I
12:03
did two things I went to the gym and I went to work and the only reason why I didn't do homework and I didn't do good
12:09
on tests was because I went to work right after school you know in fact I miss school a lot of times because my
12:16
shift started at 2 30 but school got out at 2 20 and I worked 30 minutes away so
12:23
again my math wasn't mathing and so there was no way to actually finish school and then make it to work on time
12:30
so it was a very easy decision for me of you know three days out of every week I
12:36
was not going to go to school because I had to go get to work because I had bills and my insurance and I like to do
12:42
stuff and so um but you know the traditional path was still very much important to that was
12:48
what everyone did you go to high school and then you go to college and then you get a good job and blah blah blah and so I tried that path last and that path was
12:55
just clearly not for me but that was a very uncool a very difficult you know
13:01
conversation to have with my parents of like hey I'm not going to college it's
13:06
not for me you know and I have older I've got older sister like a loser but you don't have a good excuse like drugs
13:13
yeah I exactly so you're in this weird you're in this weird thing like well what are you gonna do like you're not in
13:20
rehab you know like you're you're a normal like I'm not straight edge but I
13:25
was like as close to straight edge as you could be without being straight edge just because I didn't like it I'm like no I got goals and I got things I want
13:32
to accomplish and one day I'm going to own my own business and they're like well go to school until you do that I'm like no I can't like I'm literally
13:39
allergic to sitting in a classroom I just cannot do it I don't know what it is I just cannot do it and so
13:47
um around this time I think I was going to Community College it's not like I was an All-Star student and went to some
13:52
University or something I was at a community college and by that time I I
13:58
had left in and out I worked at a surf shop worked my way basically up to assistant store manager at a surf shop
14:04
and got fired for telling them you know their ways were inefficient um
14:10
and then uh went to a restaurant um because I'm like I can go to school during the day and then work at a
14:16
restaurant at night especially on weekend nights that's where the money is um so I started working at a restaurant
14:21
as a busboy food Runner um and then at the same time I had gotten a new car after someone hit me in
14:28
a car accident and totaled my car so I got a new car and that car had a car payment and I had this weird uh thought
14:36
that had happened um many years before in middle school driving to school my dad would take me
14:42
to school some days and I remember driving to school looking out the window and and looking at all these cars so so
14:48
like my whole life it was like I wanted to own my own business and then I was also fascinated with cars not
14:54
necessarily mechanically because no one in my family that I know is mechanical at all but it was just something about
15:01
cars that I liked and again reflecting back on it now I I realized one thing
15:07
that I do often that I don't realize I kind of do it subconsciously and maybe a lot of people do it I don't know is I I
15:13
pay attention to other things around me and I kind of try to analyze them right right and so again that's putting words
15:21
to something that I naturally do that I didn't know that I naturally did but in middle school when my dad would take me
15:26
to school I would look and pay attention to all these cars that were driving down the same road
15:31
and I and you know I I started to like see a weird thing happening of like man
15:37
you could have a really high-end car that's dirty and it looks like a piece of crap but you can have an old car we
15:46
should point out we should point out that you grew up in Southern California so there's a the car culture in Southern
15:52
California if you did not grow up there you know it's it's literally just filled
15:57
with cool cars when you drive around so yeah Fair Point and breakfast that but yeah you say you have a new car and if
16:03
it's dirty so yeah and I'm not driving down a two-lane road to school either this is a three lane each Direction
16:09
highway to my school so there's tons of people tons of cars and so you know I'm
16:14
getting all this data into my brain you know on this 15 20 minute ride to school every day and I I realized that like a
16:23
fancy car quote unquote fancy that's dirty looks worse than a quote-unquote
16:29
junker that's clean right and I thought and isn't that interesting like that kind of levels the playing field right
16:35
because not everyone can afford a nice car not everyone can afford a luxury car
16:40
but everyone could keep a car clean with just a little bit of effort right so so
16:46
that was the thought I had in Middle School fast forward to I get this new car with or new to me car I was five
16:52
years old at the time with a car payment and that thought comes back like it was just the Toyota 4Runner it wasn't a
16:58
crazy car at all but I was like you know what I'm gonna keep this car clean forever this car is never going to see dirt right because I always wanted a
17:06
really fancy high-end car but I could never afford it I grew up very middle class very I mean now you know if you
17:12
look up the town of Seal Beach it's it's wealth has moved in but when I grew up
17:17
there it was very middle class very middle class upper middle class but still definitely
17:23
middle class right we drove a my first car was a 1994 Volvo for 5 000 bucks
17:28
right but it got me to A to B so nice it was probably worth 2500 we probably overpaid for it anyway so I started
17:36
washing my car with a buddy that I met from the surf shop um and we just started washing our car for fun because I was like well I I just
17:42
I'd rather do it there's like pride of ownership right and then working at the restaurant I was kind of getting burnt
17:48
out on that really burnt out on going to school I knew it wasn't for me before I even signed up and then uh my parents
17:54
made me pay for my own schooling which was even more of a reason not to go because I'm like man I'm paying for
18:01
classes I'm paying for books it's pretty much taken up my whole paycheck like this is so dumb like and I don't even
18:07
like it and now I don't even want to go like this is really dumb you know and so I started researching yeah that's
18:14
crazy because it's like you really have to do this you really have to I you know this is something I really want you to
18:20
do and oh by the way I know you don't want to do it and you have to pay for it so yeah good luck you know but my older
18:26
sister had gone to uh you know UC Santa Barbara was going for her master's
18:32
degree was considering her doctorate degree like a book smart girl Corporate
18:38
America like you know she had a corporate job with full benefits and did
18:45
the route you know and then here I am like six and a half years younger kind
18:50
of like the loser you know not to lose my parents never called me a loser but you know I was like going to Community
18:56
College barely you know talking about how one day I'm gonna own my own business you know
19:02
so yeah uh I was just washing my car with my buddy and and just kind of fed
19:07
up with school and kind of fed up with working at this restaurant because I just worked there over a year and that was about my cut off at a job was about
19:14
a year before I moved on to something else and I just had this thought one day of like you know I wonder if like
19:19
washing other people's cars are a thing you know so then I bounce that idea off
19:25
my dad and my mom like do you think people like go wash cars like you know for other people and I get the same
19:31
response like go figure it out and I'm like okay and lucky for me by this time's 2007 2008 you know we're on
19:39
the dawn of the internet I just joined YouTube back in October of 2006 when I graduated high school and so I did what
19:47
we did early internet days and I went to YouTube and I'm like just literally you know I wish I could see my history from
19:53
back then but like you know just started doing research and started reading forums in autopia and auto geek forums
19:59
and and all that and it kind of opened my world to like whoa this Car Wash detailing thing like is a thing you know
20:07
and then things started to progress really quickly because I was like this is it like this is my business I'm gonna
20:14
do this and so within a matter of weeks I was researching you know I figured I would go mobile because I figured out
20:20
mobile detailing was a thing and I didn't have any cash to start a shop I was 19.
20:27
um I was still hanging on to school working at a restaurant and this was going to be like my side hustle
20:32
um and so I started thinking about okay who are the people like I knew nothing
20:38
about car detailing literally nothing other than I washed my car with Dawn dish soap I buy this like black magic
20:45
wheel cleaner and I really like this Armor All Tire shine like beyond that I
20:51
and I wash my own car and that's about it right and so uh I started yeah
20:56
because back in 2007 I mean it was it was just still burgeoning basically as a
21:02
as an industry it's not like you know and and if you guys are not familiar with the detailing industry over the
21:07
last probably maybe seven to ten years it's really become like an actual
21:13
industry and you know back in the day it was more grab a bucket grab a sponge and and you
21:19
know now you've got a business kind of thing and there were some like professional guys but it was kind of
21:24
like the paintless dent repair industry where no one really talked about it no one really shared Trade Secrets
21:30
um and so there's very limited info and so um I just started digging all the info I
21:37
could you know and uh and so I then I started to think well you know I did
21:43
like my family's card kind of be like hey it's just like would you pay for this like how much is this worth you
21:49
know and did my older sister's car because she had a stable job and some disposable income and you know worked
21:56
all week and so didn't want to have to clean her own car so I started doing that and then I was like you know I'm gonna
22:02
ask the managers at the restaurant that I work at if any of them want their car
22:08
detailed like I'm gonna just start doing that and I'll I'll detail it out of my dad's garage you know and the
22:13
restaurant's close it's in the same town I could ride my bike go pick up their car bring it back to my dad's house detail it bring it back and they'll
22:20
still be at work because they're managers they work 12 hours a day so I'll have all day to do it you know and
22:26
so I got one of the managers detailed her car um and then after I did that I'm like
22:33
man this manager paid me I think she paid me like 120 bucks and I'm like I made 120 bucks
22:39
went to class that day did it after class and then worked at the restaurant that night
22:44
and I was like dang like out of all the things I did today what I really liked
22:50
was detailing that car because I'm out in the sun I like being outside you know
22:55
at the restaurant I'm inside at school I'm inside the restaurant I'm starting to get over but I make good money but I
23:02
made more money detailing this car it like you know my brain really started to go so I started going on Craigslist and
23:10
researching uh mobile detailing setups and uh after a bunch looking at a bunch
23:16
and kind of honing in what I wanted and where I would be storing the trailer and all that all those factors uh I bought a
23:22
trailer off Craigslist I borrowed the money from my dad bought a 10 foot enclosed trailer I'd never towed a
23:28
trailer in my whole entire life uh didn't even know there was a whole skill set to toe in a trailer had no clue
23:35
um my truck I ended up getting a new car I had a truck didn't even know what a receiver hitch was or you know a two
23:42
inch ball or a one in 3 8 ball or one and a half inch ball like I knew none of it it's none of it right
23:49
um and yeah speaking of uh like basic skill sets right
23:55
I mean I literally didn't know luckily my truck had in the bumper a spot for a
24:01
tow hitch or for a ball um because my truck didn't even have a receiver hitch it didn't have a receiver
24:08
whatever you call it on it and so I had to get that installed you know the drop hitch that you know it's like all these
24:15
things that I never even thought about right like where do you plug in the lights you know like all these anyway so
24:21
I learned all that you know off YouTube because I had no idea you know and that
24:26
doesn't even get to you know learning how to back up a trailer you know and so uh that was a fun experience there was a
24:33
couple times I did have to unhook and and move move and then re-hook up um
24:39
I will say even though it's a 10 foot trailer those single axle trailers are
24:44
far more difficult to back up like that's how I teach people you know you can take a little tiny I taught my girls
24:50
how to back a trailer by putting a little single axle behind the lawnmower because there's so much more finicky
24:56
than like I mean I've got a 25 foot trailer now and I can back that you know through a drive through but the little
25:02
single axles are actually harder I think but yeah I mean either way it's it's it
25:08
you know what's so funny is the confidence that comes from knowing how to back up a trailer like look at what
25:15
you just said I could you know put it through a drive through you know like and that's I feel the same way of like if you know how to back up a trailer
25:21
it's like man get out like if you see someone doing it back in a boat down a launch ramp or trying to back up a
25:27
trailer and they're just all over the place it's like I and I have done that a few times like can you just get out and I'll do it you know
25:34
um be way easier Everybody is watching you that's I mean that's that's the worst like I mean I've had I used to we
25:41
used to go boating I grew up in Oklahoma and there was there was a time when this dude who was like this big Macho dude
25:47
totally cocky could not get the trailer backed up and this girl I was with
25:53
um kind of a friend of my girlfriend at that time she was like dude get out of the truck you're holding everybody up
25:59
she jumped in this pickup one shot put the boat in the water and like people
26:04
were just like that I felt bad for the guy but he didn't know what he was doing he needed to get out of the seat unless
26:10
somebody else do it but yep totally and that was uh that was me when I first got the trailer because my wife now
26:15
girlfriend at the time her whole family grew up boating her dad's like a manly man and I was kind of coming in as like
26:22
this girl man you know and then I just bought this trailer and like the first question he asked is like do you know how to back it up and I'm like yeah dude
26:28
he's just backing up he's like no no no no like there's a whole skill set to it and so that was fun
26:35
uh happy to report I can still back up a trailer yeah you gotta put your your right arm has to go over the passenger
26:42
seat like there's this whole like position you have to be in like if someone you know all that stuff so yes
26:48
there's uh yeah it's it's funny because it's definitely a skill set you have to have but I'll tell you if you get yourself with a trailer in a predicament
26:55
where you don't think you could get yourself out of it and then you do that feels good like yeah I'm good I
27:03
know how to do it that happened one time when I was moving I had like this 15-foot trailer and I
27:08
pulled in we were live we had moved into an apartment complex and I pulled in I wasn't familiar with it and I pulled
27:14
into this the carports and I thought there was an exit on the other side and there wasn't and I got real real stuck
27:21
uh pretty much jackknifed myself but oh man but pulled out of it and I was like I could tow trailer anywhere man come on
27:28
come at me you know three minutes before I was about to cry so
27:37
um yeah then I did mobile detailing for a long time and started with just friends and family uh bought that
27:43
trailer um had some you know eight and a half by eleven printouts of what I did because
27:48
this is you know this is 2008 um and just kind of hit the ground running
27:54
joined a BNI group or business networking International Group which really helped in the beginning to get
28:00
some additional clients of people that I didn't know um some reoccurring clients ended up
28:05
getting a couple Office Buildings through my mom's friends that worked at these local office buildings and even
28:12
though the economy was bad in 2008 what I found was that a lot of these
28:17
mobile detailers especially around me uh for these Fleet accounts I called them
28:23
would stop showing up and so that was the white space that I found in the or the blue ocean you know of like man
28:30
these guys show up for a couple months the employees get used to someone coming every Tuesday to get their car cleaned
28:36
and then they stop showing up right and so I would just show up every Tuesday you know and people would say
28:42
things like wow you actually showed up and that blew my mind of like well yeah I said that I was going to be here like
28:49
yeah I had a I had a marketing professor in college that basically said Hey in order to be successful in life and in
28:56
business especially you don't have to be like tremendously better like you don't
29:02
have to be 10 steps ahead of that you just have to be like this much better which is like you know if you're holding
29:08
your fingers up it's like an inch right like you only have to be a little bit better and what's crazy is that just you
29:13
showing up was being better which makes no sense to me whatsoever because if you say you're gonna do something go do it
29:19
right I mean that that's what was so obvious to me and it like you know I'll
29:24
never forget that of like multiple multiple times whether it was a fleet account or a private account it was like
29:31
oh my gosh she showed up it's like well yeah it didn't and at first you know I'm very naive I'm 19 I this is my first
29:37
business it's you know I don't know anything I'm green to everything and so it caught me off guard of like what did
29:44
we not have an appointment today like I literally remember saying that back to people like did I get it wrong you know
29:50
and they're like no it just the other three guys didn't show up and then I remember thinking that of like wait all
29:57
the news and everyone is talking about how we're in this really bad recession but I'm killing it like I paid off the
30:03
trailer within a month like I'm doing great you know what where is
30:09
this recession at you know all I'm hearing is the guy didn't show up and you know he or he showed up but he took
30:16
too long and you know it was like it seemed like at that time I couldn't go anywhere without picking up clients you
30:22
know I would and I found out one really good strategy so I got a I got some vinyl stickers on the side of the
30:28
trailer you know that just had my number and Jimbo's auto detailing and um I would go to Starbucks every morning
30:35
and I would get a coffee every morning and I would just do it because I wanted coffee but then I started to get calls
30:42
hey I saw your trailer in this in the parking lot at Starbucks hey you know started to happen like all the time and
30:48
so I started to go like I would hang out for a little bit longer or I'd like set up my day and return phone calls in the
30:54
parking lot at Starbucks with my trailer attached you know and I got a lot of business from doing that and the trailer
31:02
just being there and then making sure my truck and trailer were always dialed in like and that's where I came up with
31:09
this idea of like the ghetto Car Wash and the ghetto car wash to me is all you do is you clean the rims and you dress
31:15
the tires and that's it you know wipe the paint down you don't clean the windows you don't do any of that you just do rims and tires because for the
31:22
most part like unless your car where I live it mainly gets dusty not really
31:27
dirty right so for the most part it looks like your car is really clean if you just clean the rims and dress the
31:33
tires right but I realized if I do that you know
31:38
if I do that I I look presentable my trailer was always clean outside and inside because when it's wide open and
31:44
I'm doing a car people driving by look inside the trailer so if it's clean and organized
31:49
that's a representation of the work that I can perform and so
31:55
um yeah I did that for well until 2012 I had my first daughter
32:03
um and then by two right around 2013 I started to get really burnt out
32:10
um because where I live is super expensive and so I was doing everything that I could all the work I could and so
32:18
I was doing you know a normal day like if I considered it a good day it would
32:23
be 10 to 12 cars a day by myself then I'd try to hire people and I just
32:29
it was not working so that was a lot of cars every day five days a week sometimes six but honestly by by Friday
32:36
if you've done 10 to 12 cars a day you're you're ready for that weekend um and so by 2013
32:45
I was getting really tired of it really burnt out on it of doing that high volume of cars for so long
32:52
um and so I needed something else so I thought I just needed to occupy my mind
32:57
more because detailing becomes really monotonous because you're basically
33:03
doing the same thing over and over and over again and so I started to get really bored with it and so right about
33:08
that time I finally got an iPhone started listening to audiobooks and podcasts more specifically and then
33:14
really had this thought too of like I need to grow you know there was big
33:19
issues with detailing if I'm not working I'm not making any money if it's raining I'm not making any money if I uh you
33:27
know if there's any if it's gonna rain I'm not making any money um did I already say if I get sick if I
33:33
get sick I don't make money and I'm capped out so that yeah that's the next one yeah and I'm also capped in how much
33:40
I can earn because you can only like charge so much in certain markets you you know and so I got more efficient
33:47
because I figured you know there's two ways to make more money you could raise your price or you can get more efficient and do the same amount of work in half
33:53
the time um and so that's where an efficiency play came in for me um and that worked well but I also
34:00
needed to have a bigger Market I'm like I am dealing with a hyper local market
34:06
here in Orange County California I need a bigger market and so and at the time I
34:12
was listening to podcasts and I was like man I wonder if I should start a podcast you know and so I was talking to this
34:17
other guy and I'm like man I want to start a podcast this was way back when there were there were no podcasts I mean
34:22
like it's not like now we're like dude I have two podcasts everybody I know has a podcast and there's nothing wrong with
34:28
that it's a great new medium you know for people to find different stuff that they want but like when you're talking 2013 2014 and 15 I mean this this was
34:36
like early you know in in terms of podcasting right and I thought I was
34:41
late so I was listening to a lot of entrepreneurial marketing podcasts at the time and I thought I was late and I
34:48
was talking to a guy and I'm like you know this is August of 2014. and I'm talking to a guy and I'm like man I kind
34:55
of I think I want to start a podcast because all the factors that I just mentioned but I you know I I don't I don't have a big business we're talking
35:02
about you know I'm doing you know just under six figures a year you know have
35:07
built up a pretty good one-man band detailing business but it's it's literally killing me like I'm just
35:14
smoked you know and I have no time Freedom no flexibility no nothing right and so like I think I want to start a
35:21
podcast and it's like you're an idiot and I'm like what he's like why don't you start a podcast about detailing and
35:27
I'm like dude there's got to be someone like I'm so late to this party I'm trying to figure out my Niche like you know I'm burnt out on detailing I want
35:33
to start something else and uh he's like dude but there's probably you know everything you know by this time I think
35:40
there's had 2014. yeah he's like dude you've been doing it you know six years you probably know everything there is to
35:47
know about detailing right I'm like yeah that's what I hate about it like I know everything it's not a challenge anymore you know and he's like well just start
35:55
talking about what you're doing every day he goes you're already doing it just talk about it and I'm like well that
36:00
sounds pretty easy you know then I don't have to fake it till I make it I don't have to you know make up stuff I don't
36:05
just talk about what's right in front of me you know that'd be pretty easy so I went home and researched like Auto
36:12
detailingpodcast.com because I'm not good with names right I can't come up with the maxed out man uh fast keep it
36:18
very simple on Jumbo's auto detailing you know I'm very Jimbo's auto detailing
36:24
in the auto detailing podcasts like it's it's very simple right and it was available dude but SEO man
36:31
that that's the perfect I can't first of all it's cool that it was available but it's also just that's SEO right like
36:36
what am I looking for I'm looking for an auto detailing podcast and that's what I thought right and that's what happened
36:42
I'm like oh my gosh I cannot believe Auto detailingpodcast.com is available for like 12 bucks a year or whatever and
36:49
so I bought it and then I started literally recording voice memos on my phone of like you know
36:56
this is what I'm doing today this is the issues that came up this is how I do 12
37:01
cars in a day this is you know a customer complain that I broke their air
37:07
vent and this is how I handled it I think I'm dealing with heat stroke and so this is how I you know take a break
37:12
every day is in the customer's car with the AC on like here's how I don't have coffee Breath Right like make sure you
37:18
don't have coffee breaths when you go to a customer's door you know and you just stopped at Starbucks on the way in and yeah just like every little thing about
37:26
my day I would talk about uh and then I was like well no one knows me because I'm just like Jimbo from Seal Beach
37:32
right like outside of Seal Beach no one knows me right and so I started to
37:37
interview other people that I thought people would know and then I did the social climb you know in that regard and
37:45
so um you know interviewed everyone and anyone that would come on the podcast which as you alluded to in 2014 2015
37:53
people are like what's a podcast what what do you who are you what do you want to to do like I don't know and I got a
38:00
lot of no's you know but I got a lot of yeses and a lot of people taking taking a chance on it
38:05
um on this little thing called the auto detailing podcast yeah and we were we were able to we we networked on that
38:11
because we were at that time was I launched detailer's helper which is this detailing tool belt
38:17
um one of my other businesses I launched that early 2014 and I think probably by 2015 I had already built up a pretty
38:24
good library on YouTube of my Niche which is I wasn't talking about detailing I was talking about business
38:31
and marketing concepts under a detailing umbrella and I think that's when you and
38:37
I started to align and like most of the podcasts that you and I have done I've just been talking about the detailing
38:42
business right like that in particular and so then we we were able to connect and and you know you capitalized on my
38:49
information I capitalize on your information we got to be good friends so yeah totally I think we met at at SEMA
38:56
25 14 might have been 15 probably the first time in person you know did podcast
39:02
episodes back then and that was a whole journey of trying to figure out you know how to record a podcast you know out
39:08
about you know and the mistakes that came along yeah because we did one upstairs if you remember we were
39:14
recorded upstairs as SEMA I did and I remember right in between what central hall right out right outside of central
39:20
Hall if you've never been to SEMA this is not going to make any sense to you but essentially we were at a big at a huge trade show we went upstairs and
39:26
found a little corner you had your little digital recorder we recorded on that and and there you go yep so it's interesting
39:33
to see how far it's come over the past 10 years and how popular it's gotten and and the tools that are available now but
39:40
um yeah I started that podcast and that opened up my world you know I thought that was going to be a huge Revenue
39:46
generator for me um and it never ended up being that but what it did end up being is a uh it gave
39:54
me a ton of access so I started getting incredible access behind the scenes to a bunch of
40:01
different other businesses and and that was one thing I started to really love about mobile detailing and I still miss
40:08
to this day and I I consider it my you know six or eight years of education in
40:15
college was and no one talks about this with mobile detailing and I think it's so such an underrated
40:23
feature that you get with mobile detailing or detailing in general is that you meet people from all walks of
40:31
life oh I I did multi-millionaire cars I did boats for super rich people I did
40:39
cars for super poor people I did cars in the ghetto I did cars and private
40:44
garages um you know and you just meet all these different people from all walks of life
40:50
and I'm a very curious person so I asked most of the time very inappropriate questions you know like hi nice to meet
40:57
you what do you do for a living you know like which is funny that that would become a cool Tick Tock thing because I
41:04
feel like that's what I did my whole life you know I mean I could tell you a story about
41:10
you know that's what that one that one Tick Tock guy does right he just goes up and asks people in super cars and like
41:16
you know what and like dude you talk about inappropriate questions he's like what do you do for a living how much
41:21
money is in your bank account right yeah that kind of stuff is totally it's crazy but tell me a story yeah so I was a I
41:28
was a sophomore or a junior in high school and you know this is you know I
41:35
mentioned kind of driving in middle school and having this Revelation about clean cars and dirty cars high-end cars
41:41
and low in cars and so I was I was always analyzing everything and and I was a sophomore junior in high school
41:48
went to a party because that's what everyone was doing there and trying to find a party and we went to this girl's
41:53
party in a more affluent section of Seal Beach so I grew up in kind of the what
41:59
we refer to as Old Town which is kind of the uh it wouldn't be ghetto but it's
42:04
like the older part of town and then there's this other part called Rossmore which is a which was a development I
42:10
think built in like the 70s bigger Lots high-end homes and more affluent people
42:16
um anyway so we went to a party in this more affluent area and there was her
42:21
parents were there which was total you know a total [ __ ] block right as a sophomore or Junior in high school right
42:27
like oh your parents are here this sucks but I always kind of liked it because when we went to nice houses it was like
42:34
holy [ __ ] what are your kids what do your parents do you know everyone's like cake stand cake standing I'm like but
42:40
what do your parents do you know so I was kind of the weird guy there and like this house is amazing you know like
42:47
what's what cars are in the garage and so we were there and their parents were there and this would have been uh
42:54
2004-ish 2003 2004 and I remember she had like a stepdad and he was kind of he
43:01
was not kind of he was a total weirdo um and he but he was wearing these like linen pants right because I think they
43:10
were having like a family Barbecue and we thought it was a party and got wrong information so we end up like thinking we're gonna party and we're at this
43:16
family Barbecue which is how information traveled back then especially in high school but anyway this guy is there and
43:22
I'm like man you know we're in the fluent part of town this guy's got like a house that is just bitching it's dialed in it's huge they got a pool
43:28
landscaping's on point Mercedes in the driveway I'm like wow like this is the
43:34
goal you know and then I see this dude and he's wearing like these you know linen pants and in the pocket of his
43:42
linen pants is and remember the time frame this is like 2003 2004 versus
43:47
pre-iphones right pre all that and in his pocket it looks like he has a screen
43:53
and it's just like lit up and it's she remember like big screen TVs and Home Entertainment Systems back then you had
44:00
to have like a receiver and you had all these remotes and then you your receiver would have one remote or something like
44:06
that right and uh right so this guy had some something going on in his pants right
44:11
maybe multiple things who knows but this thing lit up and uh I'm like dude what is that in
44:19
your pants you know like speaking of inappropriate questions right like what is that but it was just like imagine a
44:26
dimly lit backyard this guy's wearing like light you know linen pants and there's just like this huge screen in
44:33
his pants you know and I'm just like what the hell is that and he pulls it
44:39
out and he's like this controls my whole house and I was just like what like you
44:44
control your whole house from that you know now we say Alexa turn the lights on and they turn off but in 2003 2004 that
44:51
was like are you part of the cartel like what is going on here you know
44:57
and so I'm like dude my next question was like dude what do you do for a living you know which is so funny that
45:03
that's like it always trips me out that that's like a popular Tick Tock thing because I'm like if I had any smarts at
45:10
all I would have started doing that because I already did it my whole life I asked what people did for a living right I just didn't record it right you just
45:16
needed to record it you just needed to record it at that time right it's not smart enough to see the market in that
45:21
way right so but I'm like dude what do you do for a living and this guy was like a total douchebag and he's like hey
45:27
man like I own multiple businesses and he kind of set he said it just like that like I own multiple businesses and I'm
45:34
like well like what and he's like I just own multiple businesses and I was like hmm interesting but that
45:41
moment in high school always stuck with me and then I chalked that up on my little mental notepad of things I'm
45:47
gonna do I'm gonna own a business and now I'm gonna own multiple businesses because I want to be like
45:53
this guy right and if if that's what this guy does that's what I'm doing and so that always stuck with me too of like
45:58
I'm gonna open multiple business only less douchey and I don't wear linen pants right like that's kind of weird and so and I don't hang out at high
46:05
school parties not yet um and so
46:11
and so I always kept those things with me so when I started detailing and you know I always my kind of end goal was
46:17
maybe I'll own a car wash one day that'd be really cool um but I also had these other you know
46:23
ideas of things that I could do Transportation Company a limo company uh an odor removal business and and the
46:29
next thing on my plate was a podcast so I did that and then it gave me access to
46:34
even more people it was just in the industry that I had so I had all this experience of of clients that I had met
46:41
and that different businesses they had from Trucking to barbecue this guy manufactured barbecues and was super
46:47
successful and also distributed our barbecues and I saw you know he was my client for like six or eight years and I
46:52
saw him progress in his business and got like a front row seat to that uh I did trust fund people trust fund babies cars
47:00
and they had private limos and and Sprinter vans and multiple houses and and you know would buy houses and then
47:07
I'm like oh but you can't move in for 30 days right and they're like no I just transfer the money and we could the case later this afternoon I'm like what like
47:14
that's you know I had it's just like a whole different world all day long you know and so yeah the podcast was like my
47:21
next business and that gave me more access to this Niche industry of detailing met really cool people got
47:27
access to you know behind the scenes things um and that opened up a whole new world
47:32
and and at the same time content creation was kind of new uh content creator was kind of new uh then I
47:39
started interviewing YouTubers and and started dabbling into YouTube and like 2018 I think it was
47:48
um yeah and there's been a whole host I I've really tried to be extremely opportunistic and maximize relationships
47:56
and maximize opportunities when they arise to you know my my main thing is to
48:01
uh increase revenue and make more money um but make more money working with
48:07
people that I like working and many different types of Revenue right in many as many as possible because I never want
48:14
to go back to when I first started detailing and I had one single source of Revenue that was completely dependent
48:21
upon me actually physically working and the weather being good I told myself I'm
48:26
never going back to that so because there's Ebbs and flows to everything and
48:33
life is a roller coaster and nothing is consistent you know and so when one thing's hidden sometimes the other
48:39
things no it's really it's right it's really funny out here because I live in Montana and it's it's you
48:46
always hear farm and ranch right so Farm and Ranch if you don't know are two different sizes of the same coin so
48:53
almost all people that do farming also do ranching which means they raise cattle sheep pigs whatever whatever
49:00
livestock they happen to be because the way that these commodity markets work is like when wheat is really down for some
49:08
reason the cattle market and I don't know the economics you know Farm economics I should I grew up in a farm
49:13
family but a farm and ranch family but then the the other commodity like cattle
49:18
pork prices all those are up so they will almost always continually have you
49:25
know have a have an open a decent year because when one's down the other's up
49:31
so then they just move their concentration to that particular thing wow that's I never knew that that's
49:38
that's really interesting because you're trying to what I've come to realize now later in
49:43
life too as responsibilities have gotten bigger bills have gotten bigger um income has gone up but you really
49:49
want to try nothing is consistent but man those Highs are high but those lows are low you know and we've had multiple
49:56
conversations you know in those and so I think what I've tried to do not only did
50:01
I always want to own multiple businesses but you try to like Smooth out those lows you know but then I I sometimes I
50:09
think man you don't know how high a high is until you've dealt with the lowest of the lows either and that is the
50:16
entrepreneurial roller coaster and and unfortunately or fortunately the thought
50:23
and the idea that I'm still grappling with is I can't physically or mentally
50:29
do anything else other than run my own businesses you know and I struggle with
50:35
that and I I think about man life would be you know life potentially would be a lot
50:42
easier and simpler if I just had a job and I've been offered jobs right you
50:47
know and I just like I I just cannot do it and I wish that
50:53
like sometimes I wish I could because it would just save so much stress but then
51:00
I'm like but then they don't get the highest of the high you know you get a very in the
51:05
middle yeah you know and I'm just not an in the middle guy you know
51:10
so yeah there's not there's not anything necessarily wrong with that with with you know somebody that's employed and
51:17
all that and maybe you're looking at a side gig or something you know and you can be entrepreneurial within as as even
51:23
an employee but those of us like you and I we you know and I'm 15 16 years older
51:29
than you so I'm almost completely unemployable at this point but I'm now at a point in my career where people
51:35
will hire me as a consultant to come help them run their businesses and I
51:41
know that you're in that same position so doing being a content creator like piggybacked you into people reaching and
51:48
I want to know whether or not this was you reaching out to them or they just randomly reached out to you but you've actually done Consulting for Content
51:55
creation four major companies um but you still work for yourself they
52:01
tell you what they want you still do it at your own time you tell them what you know how they need to do it right yeah
52:07
yeah absolutely and they reached out to me so I was um you know I started doing the YouTube
52:13
thing and I was interviewing YouTubers and and talking about their kind of Journey and how they got into it and how
52:20
they're successful with it and the thing that um you know fascinated me or or intrigued me about YouTube was the
52:26
monetization of YouTube and so podcasting doesn't have doesn't yet have
52:31
that kind of monetization that you can with YouTube and the numbers are a lot smaller traditionally with podcasts at
52:38
least Niche podcasts right and so but what I was figuring out with these YouTubers is they were making you know
52:44
good money and then they had an Amazon affiliate account and um you know one of the first YouTubers that was really successful that I became
52:51
really close friends with was Darren priest with Otto fetish who hasn't really you know has kind of dropped off but you know at the time he was making
52:58
really good money um but he was a prime example of someone who was in his 50s who had mobile
53:03
detailed for like 35 years and it showed you know and he was tired of it but he
53:08
also did this content creation thing on the side that was replacing his detailing income and was kind of his
53:14
like retirement plan and was building up a website and affiliate marketing and all that and so
53:20
um but then I interviewed Scott Bly with Dallas paint correction who also doesn't really put out any content anymore
53:26
um but I had him over at my house one time we did a podcast and I was explaining to him like man I really want to take a deeper dive into YouTube
53:33
um but I just don't know you know like I'm trying to do like these how-to videos and they're just not really resonating I'm not really getting views
53:38
because on YouTube it's all about the views it's not about subscribers or just a vanity metric you know it's really
53:44
about the the monthly views for the ad revenue and all that and so Scott said to me you know you got
53:50
to be controversial on YouTube that's what works you got to be controversial but I'm not a controversial guy so I
53:56
struggled with that right like man like I I want to do good on YouTube I want to
54:02
have a successful Channel I want the money but I'm not controversial and if that's what it takes I got to figure out
54:08
a way to do it in my style and so then that in conjunction with
54:14
what I had learned through the years with SEO accidentally you know Auto
54:19
detailingpodcast.com was simple and works great for SEO but it was kind of just like oh no no let's see if auto
54:26
detailing podcast is available you know it was kind of it was I would like to think of as more uh thought out than it
54:33
actually was and so I started I had this thought of like okay what is a brand if
54:39
I'm gonna do YouTube let's find a brand that everyone knows about but no one's
54:45
talking about like that would be the ultimate right and so if I could find a brand that
54:52
everyone knows so it'll do really good in SEO it's everywhere but no one's
54:59
talking about them I would that would be my next Blue Ocean and I'll just talk about that brand you know and then if
55:07
that brand is a big Legacy brand chances are they have money
55:12
right because these startup Brands you know they want to they want to advertise for one video and then you tell them
55:18
it's 500 bucks or a thousand bucks I'm like can you do it for free can you do it for an affiliate income can you do it for 100 bucks can you do it it's like
55:24
and then you do a one-off and then you never hear from them again you know so I'm like I need a legacy brand that has
55:30
some marketing spend that will throw money at me and if no one's talking
55:35
about them I'll get on their Radar really fast and so I had heard I think
55:41
through Darren actually a long time ago I like went through the Rolodex of my brain and I'm like I thought Darren
55:48
talked about Turtle Wax Spray Wax being really good and then I was like whoa Turtle Wax is a brand everyone has a
55:56
Turtle Wax story everyone like it's insane how everyone has a Turtle Wax
56:01
story but then when I looked on YouTube I'm like no one's talking about them and in
56:06
fact the people that do talk about them talk in a really negative connotation right
56:11
I'm like if I talk positively about them there are also a global brand like it
56:18
hit all my checks right and so and at the same time I was like
56:23
what if I did I was talking to my wife and she's really into makeup and I'm like man I'm really trying to do this YouTube thing and blah blah blah do you
56:29
have any ideas for me and she's really the brains behind our family and she goes oh you know what they do a lot
56:34
she's like like it's like midnight I've been pondering this question for weeks
56:39
you know and like I'm just finally talking to her about it and you know she's like scrolling Instagram on her
56:46
phone and she's like ah you know what people do in the makeup industry is they do like a lot of cheap versus expensive that might be kind of cool you know for
56:52
a car detailing like just Rift it off right and I had like that's like so
56:58
frustrating you know and then I had this like huge Epiphany at midnight one night of like that is the most brilliant thing
57:04
I've ever heard are you kidding me and she's like what and I'm like are you that's exactly what I'm gonna do right
57:10
and so that's what I did and then it kind of fit with the other thoughts that I had of like no one's talking about
57:15
Turtle Wax and they're a global brand and everyone knows them and that'll probably work really good for SEO and
57:20
you know they probably have money and they'd probably if I got on the radar and talked good about them they'd probably call right like that seems
57:26
pretty reasonable and so I went out and I was like I'm gonna do a cheap versus expensive so the Turtle Wax ice Spray
57:33
Wax was the first Turtle Wax video I ever did I think it was like five bucks or six bucks or something like that for
57:40
that bottle and then I compared it I was like I don't know just pick another expensive Spray Wax and I'll do a cheap
57:46
first expensive video and it was like a Griot's Garage or grios garage they're like yellow spray wax
57:52
and I just did a video and in the video and I'm not ghetto but I'm simple in my
57:58
content right I don't like to do a lot of editing I don't they're not fancy I'm just very simple and so I I shoot it and
58:05
I post it you know not a lot of editing and I let the camera roll yeah and in that video The Turtle Wax did way better
58:12
than the grios garage like way better and I was like oh my gosh what if all
58:19
this stuff that people have taught crap on for Turtle Wax isn't true like that
58:24
would be huge you know and I posted that video it did really well and I was like okay cool I found a
58:31
little niche cheap versus expensive this is a framework I could work within this is easy to create content around just
58:37
find an expensive product and find a cheap product and so I just kept going and kept going and kept going and sure enough Turtle ax called and
58:43
they're like Jimbo we love your content I was like I bet you do but I was also telling the truth right right yeah I bet
58:50
you do but but most importantly is that their product actually was a ton better than what people gave them credit for
58:56
and I'll try have to backtrack a little bit because I also in that cheap versus expensive I figured I had to develop a
59:02
test to like test these products too I couldn't just like apply it and be like this one smells good and okay looks good
59:08
that's good to go so I created the torture test and then I also thought man if I create my own test no one's going
59:13
to beat me at my own test right so I created my own torture test and and did like shock value and that was my way of
59:20
being controversial uh talking about cheap versus expensive products spraying wheel cleaners and things that you would
59:25
never put on you know your car on to test the the claims of these products uh
59:33
and that was controversial enough to really get some views really get Brands talking uh and it really resonated with
59:41
viewers and yeah Brands started to call and and said you know hey we we want
59:47
your help this is the things we're trying to do this is where we want to go
59:52
um can you help us get there can we send you products and you torture test them and don't post it so we can know where
59:58
our vulnerabilities are and I'm like yeah that sounds like you would pay me to do that and they're like absolutely and I'm like Absolutely I'll do that
1:00:05
right and so um that's where YouTube still to this day I
1:00:12
think is single-handedly the best platform the best social platform to get
1:00:19
Brands to call you and say hey we want you yeah because
1:00:24
it's not it's not temporal right like it lives it lives forever on YouTube that's what they always talk about with YouTube
1:00:30
it's like you do a video and you're I mean you're still getting views on videos you made seven or eight years ago
1:00:35
I'm sure and that's kind of how you know granted with short form content and all that there's kind of an immediacy but
1:00:41
but when you're doing these medium form longer form content then that stuff just sits out there forever and for whatever
1:00:47
reason it may not do great out front but then somebody shares it somewhere and
1:00:53
then it pops up again so then or the brands if they're smart they've got a social media manager person that's going
1:00:58
out and looking for hashtags and keywords and and then they'll find you yep but even even with all this short
1:01:06
form con so since then you know I on the podcast I was talking a lot about like people growing their Instagram
1:01:11
followings and then I realized I wasn't taking my own advice so I grew my Instagram following to 100 000 followers
1:01:17
organically over the course of a year or write about a hundred um and you know I still have found a
1:01:25
video that in my book would underperform a long format video on YouTube that underperforms still does better
1:01:34
than a short form piece of content that really performs by the numbers and so I
1:01:41
you know more recently been like okay I need to take YouTube a little bit more serious I got really burnt out on
1:01:46
YouTube for a while um but in you know the past couple weeks months or so I've really tried to put
1:01:54
more emphasis and focus on that um because the reach is just so good
1:01:59
regardless of what the views say you know so right yeah yeah I think you know
1:02:05
I think if you look at just this whole journey I mean you're you're like me where your journey is you know not
1:02:10
convoluted but it's lengthy right pretty much you've had this kind of overtime and you're still a young you're still a
1:02:17
young dude for the most part and you know it's um but I think the net of it is if you have
1:02:23
an entrepreneurial Spirit um then there are ways and opportunities to take those things that you notice
1:02:29
that you love that you're interested in and turn those into ways to make revenue
1:02:34
and then what you know a lot of a lot of what you talk about is like I was looking to do this I was looking to this
1:02:40
some of that was uh by necessity because we've had a lot of those hey how many weeks of cash do you have left in your
1:02:46
bank account negative three you and I have yeah it's like yeah well you you mean I ran out you know a month ago yeah
1:02:52
that's that's what it is I gotta I gotta generate some cash you know so sometimes the necessity of having to come up with
1:02:58
these ideas but every little step that you've done has been deliberate and part of the thing with being an entrepreneur
1:03:05
versus being a small business owner for example is that you you you do these
1:03:10
things you fail a lot you know not you know we're just doing the Highlight Reel right like all these things that have
1:03:16
worked successfully gosh but you know there's there's five or six or ten or fifty things and in between that you
1:03:22
know did real well and I know you've gone back and forth to detailing you know here and there because it's you know it's a source of cash and
1:03:29
and I've done you know I have multiple Brands and I've done different things too and so but like what would you
1:03:35
what's the net of what you would give people as far as advice for starting and maintaining kind of an entrepreneurial
1:03:42
Journey so there's law you know because in my mind it's go ahead no go ahead you
1:03:48
could finish the thought sorry oh I was just you know in my mind it's
1:03:53
it's their you know that stick-to-itiveness and you know kind of try and shotgun approach or spaghetti on
1:04:00
the wall whatever you want to call it uh it seems to work totally and I I will you're 100 right in
1:04:06
saying that this has been the highlight reel because I am convinced that there's been more failures than successes it's
1:04:15
just you have to make sure that the successes are big enough to outweigh the failures so that's been my focus of like you know
1:04:24
I need to make sure that the winds are big big wins uh because the losses are big losses and so
1:04:31
um but there's when you ask that question there's two things that come to mind one that I held on to you know I'm
1:04:39
a big quotes guy I call it my family makes fun of me because they call them bumper stickers but I'm big on quotes
1:04:45
and there's two quotes one I held on to dearly when I was an infant entrepreneur
1:04:52
and then there's one that I hold on to dearly within the past year but I still
1:04:58
hold on to it so the one that I held on to early early Leon
1:05:04
is that um hard work beats Talent when talent doesn't want to work
1:05:10
and that to me was that I felt like everyone was talented around me you know
1:05:17
my wife coming up with that idea just off a whim like you should do cheap versus expensive that might be kind of
1:05:23
cool that may work like what like you know how much effort I put into this and like never would have in a million years
1:05:29
come to that and you just like came to that and um you know my wife's family is
1:05:35
very artistic my wife is a great drawer her brother is is a phenomenal painter
1:05:41
uh was going into architecture school and like did these just elaborate
1:05:46
beautiful architecture drawings you know my sisters are just brilliant in school
1:05:53
um they all have their degrees and and my older sister with an advanced degree even
1:05:58
um and and just everywhere I looked it seemed like you know I'm not handy I don't know anything about an engine
1:06:04
um uh you know I I couldn't you know I I couldn't build anything it confuses me
1:06:10
why there's you know a domain is different than hosting it confuses me that two by fours aren't actually two by
1:06:17
four um you know I'm very confused with a lot of things in life
1:06:22
I'm confused most of my day and so you know I always had this Outlook of like
1:06:27
man there's very talented I don't play any instruments I can't play instruments you know I I don't you know music isn't
1:06:34
that exciting to me there's a whole host of negatives that I can go into but there's one thing that I always held on
1:06:39
to was that I would outwork anyone you know and I would try my absolute best and so that quote really resonated with
1:06:46
me of like you know I'm not the best detailer in the world I I like hands down I'm not even top ten thousand you
1:06:52
know I'm a very mediocre detailer you know what I mean um and so but so that was my first quote
1:07:00
is that hard work beats Talent when talent doesn't want to work because what I figured and you know that whole idea of like starving artist you know of like
1:07:07
there's really really talented people and there was really really talented people in my world right in front of me
1:07:12
and I realized that their talent was actually a hindrance because they relied on it too much of like well I could I'm
1:07:19
good at that like I could just do it you know but they never worked hard for it and so
1:07:24
um that was the one that got me through a lot of painful lessons uh and the
1:07:30
quote I don't know if it's a quote or more of a mindset now but um now is like if you don't give up no
1:07:37
one's gonna beat you you know and it's like this isn't working now but that doesn't mean it's
1:07:43
not gonna work like the only way you're gonna fail is if you quit so like don't quit dumbass usually that's my internal
1:07:50
dialogue you know like don't quit don't like dumbass don't don't have a little
1:07:56
opposition and then you just fold the deck of cards like keep going if you do this forever who's gonna beat you and
1:08:03
that really served me well when like podcasting started getting popular and
1:08:09
uh though I have good SEO with it and 700 and something episodes you know it
1:08:14
was like I I did have that fear of like man what if a detailing podcast comes along and it's better than mine right
1:08:21
like that would kind of suck you know I've put a lot of effort into this and then my next thought was like yeah but
1:08:26
these people quit and luckily a people a couple early people did quit like
1:08:32
started a detailing podcast and then quit and so that was a little bit of motivation of like see if you don't quit
1:08:37
you can't fail so that's kind of one I I hang on to now yeah 100 percent
1:08:44
so yeah well I think that's a great place to uh to wrap this thing up you know sometimes these podcasts are more
1:08:51
like q a and and you know very specific I think though you know one of the goals
1:08:56
of this podcast and just everything I'm doing is to kind of inspire other men to take chances and to you know have
1:09:03
possibilities and not everybody's going to be an entrepreneur but I I've always you know I love you as a friend obviously but I love your story and you
1:09:11
know you and I have I learned a lot from you even as a as a guy that's younger than me and I know you know I've
1:09:17
hopefully you learned some stuff from me but I think absolutely life story entrepreneurial journey is is something
1:09:24
that really resonates with people so I'm excited to get the feedback on it and see how it goes but I appreciate you man
1:09:30
um and uh and I you know we'll have to do this again I think I you know to catch up I need to do you need to do
1:09:36
like 11 more episodes of this in order to catch up with me and the auto detailing podcasts so we're we're such
1:09:41
good friends and love yourself the rest of the story yeah yeah we're such good friends and love each other so much I'm
1:09:47
the 24th guest on the maxed out man podcast
1:09:53
that's just because you wouldn't answer my calls I text you all the time and you yeah I am cheesy I am teasing no but the
1:10:01
feeling is mutual and I I'll go I'll go back and I'll go back and edit it yeah to number native 24.
1:10:08
um no but the feeling's mutual and I'm super proud to call you a friend and it's always it's always great when we
1:10:14
could see each other in person at these trade shows and have a good laugh about this industry that we find ourselves
1:10:20
trying to constantly get out of but only it's like quicksand you know as we try
1:10:25
to climb out we just climb deeper keep it keeps pulling us back in keeps
1:10:30
pulling us all right buddy I love you have a great day all right if you're looking to really maximize your life and
1:10:36
become the man you were made to be head over to maxedoutman.com and get your
1:10:41
journey started today!